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Site management

Manage your sites in AdSense

Learn how to build a list of sites to use in site-related actions

The "My sites" feature allows you to build a list of sites to use in site-related actions, such as setting up site-level blocking rules. For example, if you wanted to set up a site-level blocking rule on one of your sites, you'd first need to add it to your list of sites. You can add domains (e.g., example.com) and subdomains (e.g., sports.example.com) to your site list.

To view your list of sites:

  1. Sign in to your AdSense account.
  2. Click the gear icon and select Settings.
  3. In the sidebar, select My sites.

    In the "Sites" section, you can see your sites listed alphabetically. Click an individual site to see details about its verification status and any subdomains it has.

Use the filter at the top of the "Manage sites" page to quickly find sites and subdomains in your site list. You can either use the preset terms or enter your own search term.

Verification status

Sites in your list have a status of either "verified" or "unverified". Verified sites are available for use in all site-related actions, whereas unverified sites first need to be verified before you can use them in most site-related actions.

Verifying your unverified sites

Sites that you own that are already serving ads using your publisher ID are automatically added to your site list. Initially these sites have a status of "unverified". We ask that you confirm your ownership of these sites by verifying them.

To verify a single site
  1. Sign in to your AdSense account.
  2. Click the gear icon and select Settings.
  3. In the sidebar, select My sites.
  4. In your site list, locate the site you want to verify and click the Down arrow Down Arrow.
  5. Next to "Verified site", turn the switch on On.
To verify multiple sites
  1. Sign in to your AdSense account.
  2. Click the gear icon and select Settings.
  3. In the sidebar, select My sites.
  4. On the "Manage sites" page, click More More.
  5. Click Verify sites.
  6. Select the checkboxes of all of the sites that you want to verify.
  7. Click Verify sites.

Adding new sites

Sites that you own that are not currently serving ads using your publisher ID need to be manually added to your site list. Added sites get a status of "verified", so you don't need to confirm your ownership of them.

To add a new site
  1. Sign in to your AdSense account.
  2. Click the gear icon and select Settings.
  3. In the sidebar, select My sites.
  4. Click Add Add.
  5. Enter the URL of the site that you'd like to add (e.g., example.com).
    If you're unsure which URL to enter, check the section on formatting the URLs of your sites below.
  6. Click Add site.

    Your site is added to your site list with a status of "verified".

Formatting the URLs of your sites

It’s important to use the correct URL when you add new sites, otherwise your site-related actions might not work as you expect them to. For example, let's say you want to block political ads from appearing anywhere on your example.com domain. To ensure that your blocking rule is applied to your entire domain, you need to add example.com to your site list. If you add www.example.com as your site, then your blocking rule won't be applied to your entire domain and subdomains, such as sports.example.com, will still show political ads.

The following examples show you how you can use specific URLs to achieve different ad blocking effects:

URL entered: example.com
Ads blocked on: Ads not blocked on:
example.com
example.com/page
www.example.com
www.example.com/page
forums.example.com
forums.example.com/page
N/A

 

URL entered: www.example.com
Ads blocked on: Ads not blocked on:
example.com
example.com/page
www.example.com
www.example.com/page
forums.example.com
forums.example.com/page
URL entered: forums.example.com
Ads blocked on: Ads not blocked on:
forums.example.com
forums.example.com/page
example.com
example.com/page
www.example.com
www.example.com/page
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