Google treats policy violations and invalid traffic very seriously in order to protect the users, publishers and advertisers who make up our advertising ecosystem. While we usually notify publishers and take action for policy and invalid traffic at the site level, there may be times when we will need to suspend or disable accounts due to policy violations or invalid traffic.
An account suspension gives you time to make the relevant changes to your site. Suspensions can last for different lengths of time. The duration of your suspension will be specified in your email notification. If you have been suspended, you’ll still be able to sign in to your AdSense account. However, no ads will be shown for the duration of your suspension. You’ll also see that a payment hold has been automatically added to your account
If your account is suspended, you’ll receive an email stating whether this action was due to policy violations or invalid traffic. Please search your email for a message from AdSense and review the relevant section below:
- Account suspension for policy violation(s)
- Account suspension for invalid traffic
- Common reasons why AdSense accounts are suspended for invalid traffic
Our programme policies are in place to help ensure a positive experience for everyone who makes up our advertising ecosystem. When we come across a violating site, we either a) send a warning message asking you to fix the site or b) disable ad serving to the site immediately, if the violation is severe.
If our policies are repeatedly or egregiously violated then we may need to move beyond action at the individual website level and take action at the account level. We may temporarily suspend your account to provide you with an opportunity to review all of your content, fix violations and put safeguards in place to help ensure your policy compliance.
To find out more about the policy issues that have contributed to your suspension, log in to your account and review your violation history. For tips on monitoring your websites for policy violations and clarification about our policies, we recommend reviewing the following resources:
- Content filtering
- Using site: search to find violations
- Top reasons for account closure
- Inside AdSense blog (programme policies posts)
Our hope is that you'll be able to resolve your policy issues during the suspension period. If you continue to violate our policies after the suspension period then your account will be disabled. Payment for the 60 days prior to the disabling will be withheld and the money will be returned to impacted advertisers.
In addition to monitoring for policy violations, we analyse all clicks and impressions to determine whether they fit a pattern of use that might artificially drive up an advertiser's costs or a publisher's earnings. If we determine that your account has invalid traffic, then we may suspend your account and refund all account earnings along with Google’s revenue share to impacted advertisers.
Account suspension gives you time to investigate the sources of invalid traffic, identify and block suspicious traffic and put measures in place to ensure clean traffic. Suspensions cannot be appealed. We recommend learning how to segment your traffic to help you best understand, monitor and evaluate the traffic to your website. This may also help you to identify sources of invalid traffic. For more information, visit our Ad Traffic Quality Resource Centre.
Please note that, if any additional issues are found in your AdSense account in the interim period of suspension, your account may be permanently disabled even before the suspension period ends. If, after your account has been unsuspended, invalid traffic persists and continues to provide low value traffic to our ads ecosystem, then we may limit or disable ad serving, re-suspend your account or disable your account to protect our advertisers and users.
To help you understand the possible reasons that publishers may have their accounts suspended for invalid traffic, we’ve outlined the most common reasons below. Note that this is not a complete list, but the main causes.
If your account has been suspended due to invalid traffic, you can share your feedback with us via this form. We'll use your feedback to help to improve our processes and publisher communication.
Publishers must not click on the ads on their website or YouTube channel, and must not artificially inflate the impressions or clicks that the ads receive, either by automated or manual means. Additionally, YouTube publishers should skip ads when viewing their own videos to avoid artificially inflating advertiser costs.
If you'd like more information about one of the advertisers appearing on your website, then please type the URL of the ad directly into your browser's address bar.
If you want to click ads to check their landing pages or see more details about the ads, then use the Google Publisher Toolbar. The Toolbar will allow you to check the destination of ads on your page without the risk of invalid clicks.
- Publishers may not ask others to refresh or click on their ads. This includes asking for users to support your website or channel, offering rewards to users for viewing ads or performing searches and promising to raise money for third parties for such behaviour.