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AdSense for Search Product-Integrated Feature policies

(March 23, 2022) Due to the war in Ukraine, we will pause monetization of content that exploits, dismisses, or condones the war.

(March 10, 2022) Given the recent suspension of Google advertising systems in Russia, we’ll be pausing the creation of new Russian accounts on AdSense, AdMob, and Google Ad Manager. Additionally, we will pause ads on Google properties and networks globally for advertisers based in Russia.

(March 3, 2022) Due to the ongoing war in Ukraine, we will be temporarily pausing ads from serving to users located in Russia.

(February 26, 2022) In light of the war in Ukraine, we are pausing Google’s monetization of Russian Federation state-funded media. 

We will continue to actively monitor the situation and make adjustments as necessary.

These policies apply to the use of AdSense for Search (AFS) Product-Integrated Features. The following types of AFS Product-Integrated Features are currently available:

For clarity, for the purposes of these policies:

  • "ads" means advertisements provided by Google. It does not mean any advertisements (or other advertising products or services) that are not provided by Google;
  • "content" means everything presented to users by you, including publisher-generated content, syndicated content, user-generated content, organic search results, advertisements (whether provided by Google or a third party), and links to other sites or apps; and
  • where it has been indicated that Google’s approval is required, such requirement only applies to the use of Google services, including ads provided by Google.

You must ensure that your use of Google services, including any content on properties where Google services are implemented, is in compliance with these policies. Google may take corrective action(s) for any non-compliance, including but not limited to the following: (1) suspending provision of any Google services, (2) requiring you to cease or modify the use or implementation of any Google services, or (3) exercising any of its rights under the applicable Google AdSense Online Terms of Service, or any other relevant agreement between you and Google.


For clarity:

  1. Usage of the AFS Product-Integrated Features must comply with the AdSense for Search (AFS) policies.
  2. You may not place AFS Product-Integrated Features on content that does not comply with the Google AdSense Program policies, including but not limited to the Google Publisher Policies.

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