How the privacy of your site's users is protected
In addition, we're showing users how ads are being customised via the Ads Settings, which they can find through My Account and most "Ads by Google" or "AdChoices" links seen in Google ads. Users can opt out of personalised ads entirely. With this tool, we hope that users will feel engaged and comfortable with the ads that are displayed to them. For more information, please visit the advertising policy FAQs.