Welcome to AdSense Help Center. Due to the holiday season our support is currently unavailable from 17 December to 4 January. We encourage you to visit our Help Center and community forums for additional resources. We apologise for any inconvenience that this may cause and appreciate your patience during this time.

Ad Targeting

Update my website or policies for personalised advertising

You don't need to change the ad code on your website or how your account is set up if you allow personalised advertising. However, your privacy policy may need to be updated to reflect the use of personalised advertising (formerly known as interest-based advertising). Please take a moment to review the following information to ensure that your site's privacy policies are up to date.

Because publisher sites and laws vary across countries, we're unable to suggest specific privacy policy or cookie disclosure language. For additional details regarding cookie consent notices, please refer to cookiechoices.org.

Was this helpful?
How can we improve it?

Need more help?

Sign in for additional support options to quickly solve your issue

Clear search
Close search
Google apps
Main menu
Search Help Centre