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GDPR overview and guidance

Publish my GDPR message for me using Google's CMP

This article describes the GDPR message Google will set up for you if you don’t publish your own by January 16, 2024. 

Beginning January 16, 2024, publishers will be required to use a Google-certified Consent Management Platform (CMP) when serving ads to users in the European Economic Area and the UK. If you don't currently have a suitable GDPR message, you'll be invited to choose a GDPR message option when you sign in to your AdSense account. If you choose to create a GDPR message but don't publish it by January 16, 2024, we’ll publish a default GDPR message for you using Google's own CMP. You can customize this GDPR message later.

You can switch to another CMP at any time. You're welcome to use any Google-certified CMP. If you choose to use another CMP, our systems will detect this and we won't set up a GDPR message for you on January 16, 2024.

Default GDPR message settings

If we publish a GDPR message for you, it will have the following default settings:

GDPR setting Description Default value
Site URL The site URL or domain of your site. Your site's URL.
Language The language in which the message will be displayed. We'll attempt to detect the language of your site and set this as the language of the message. If we can't, we'll use the default language in your AdSense account; otherwise, English.
User consent options The user consent options displayed to site visitors in the message. "Consent, Do not consent, or Manage options". Your message won't include a "Close" option.
Styling The format and styling of the message. No customization of fonts, styles, colors, etc.
Privacy policy URL Your site's privacy policy URL. This will be set to your site's URL initially.
Note: You must update this to your site's privacy policy URL. A privacy policy page is required by the Google EU User Consent Policy.
Logo The logo associated with your site. Turned off.
Consent revocation link A link to allow the site visitor to revoke consent for the use of cookies/personalized ads on your site. Automatically added to your site.
Ad partners Under the Google EU User Consent Policy, you must identify each ad partner that receives the personal data of users in the European Economic Area (EEA) and UK and provide information about the use of that data. "Commonly used ad partners". This is a preselected list of ad partners (formerly referred to as "ad technology providers").
Legitimate interest controls The legitimate interest controls displayed to site visitors in the message. All options will be turned on and displayed.

View an example of a GDPR message with three buttons (Do not consent, Consent, Manage options).

Customize your GDPR message

You can change the text and format elements of your default message at any time. Some settings you might want to update include:

Learn more about GDPR messages.

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