There are several reasons why your site may not be ready to show ads. Discover what you need to fix and how to create an AdSense-ready site.
Jump to: Your ad code is missing or incomplete | Your site is unreachable | Your site doesn't have enough unique content or provide a good user experience | Your site has policy violations | Submit your site for review
How to get your site approved?
Your ad code is missing or incomplete
- Did you paste the code into the HTML of your site? Check our code implementation guide.
- Did you paste the code between the
<head>and</head>tags? - Did you paste the code into the site that you used to sign up for AdSense?
Google AdSense Site Ownership and Basic Checks
Another way to connect your site to AdSense
If you'd prefer not to paste the code between the <head> and </head> tags of your site or create an ads.txt file, you can verify your site ownership in Search Console. If we detect that you've verified your site in Search Console, we'll continue checking that your site is ready to show ads.
Your site is unreachable
- Did you provide the correct URL? If you made a mistake, please remove the site from your sites list and add a new site with the correct URL.
- Is your site up and running? Make sure that your site is published and live on the web.
- Can AdSense access your site without a password? If your site's login protected, consider temporarily removing the login so that we can reach your site. Note that after your account has been successfully activated, you can create a crawler login to display Google ads on your login-protected pages.
- Can the AdSense crawler access your site? Make sure that you're not blocking our crawler in your robots.txt file. Review how to fix AdSense crawler issues.
- Does your site have a valid SSL certificate from a recognised certification authority (not a self-signed certificate) and does it also redirect HTTP to HTTPS? (Only applicable if you're using HTTPS.)
Your site doesn't have enough unique content or provide a good user experience
Before you can start monetising a site with AdSense, it's important that your site provides enough valuable content to users and has a good user experience and navigational elements.
Google AdSense Quality content
Review our tips on how to establish a high-quality site and deliver a good user experience.
Your site has policy violations
Your site has policy violationsThere are policy violations on your site which need resolving before your site is ready. For more information, review our Programme policies or see how to resolve policy issues in your Policy centre.
Google AdSense Good and Bad Traffic
Submit your site for review
Building a high-quality site takes effort and time. When you’ve addressed the above points, submit your site for review through the Sites page in your AdSense account.
- Sign in to your AdSense account.
- Click Sites.
- In the list of sites, click the site that needs review.
- Confirm that you've placed the AdSense code on your site. Learn more about pasting ad code in our code implementation guide.
- Click Next.
- Click Request review.
The review process usually takes a few days, but in some cases can take two to four weeks. We'll let you know when we've completed the checks and your site is ready to show ads.
