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Please make sure that you visit Your AdSense Page, where you can find personalised information about your account to help you succeed with AdSense.

Funnel RPM

Ad revenue per thousand funnel impressions is calculated by dividing your estimated earnings resulting from a funnel request by the number of funnel impressions that you received, then multiplying by 1,000.

Funnel RPM = (Estimated earnings resulting from the funnel / funnel impressions) * 1,000

Learn more about the funnel for a related search unit.

Note: This metric is not available for all Search and Shopping features.

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