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Funnel RPM

Ad revenue per thousand funnel impressions is calculated by dividing your estimated earnings resulting from a funnel request by the number of funnel impressions you received, then multiplying by 1000.

Funnel RPM = (Estimated earnings resulting from the funnel / Funnel impressions) * 1000

Learn more about the funnel for a related search unit.

Note: This metric is not available for all search and shopping features.

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