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Ads or account disabled

Ad serving was disabled on your page or site

If you'd like to re-enable ad serving on your page or site, or ensure that ad serving is not disrupted, you must make changes to comply with our program policies. Below are some of our most frequently asked questions about disabled ad serving.

How do I get my AdSense site reinstated after disablement?

Why was ad serving disabled?

Policy specialists disable ad serving to a page or site when it’s found to be in violation of program policies. Please carefully review your notification to learn specifically why ad serving was disabled.

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Where can I find my notification?

To view your policy notification:

  1. Sign in to your AdSense account.
  2. In the left navigation panel, click Settings, then click Status.

Additionally, notifications are sent to the email address associated with your AdSense account.

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What's in the notification?

The notification we send you will include vital information such as whether this is a page-level, site-level, or an account-level action. If we’ve disabled ad serving on your page then we’ll advise you on the specific violation we found and also provide the specific page where we found that violation. If we’ve disabled ad serving on your site we’ll provide the specific violation we found and an example page where we found that violation. You'll also find an issue ID number that you'll need to submit an appeal once the violation has been fixed. If your notification does not contain an issue ID then the decision is final and you cannot appeal. If ad serving has been disabled as a result of an account-level action then you should review our AdSense account may be disabled for policy reasons article instead.

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I've received a notification for a page or site that I don't manage. What should I do?

If you're concerned about malicious use of your ad code by others, we recommend that you use the site authorization feature. Site authorization is an optional feature that allows you to identify only specific sites that are permitted to use your Google ad code. Learn how to authorize your sites.

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I’ve found the notification, now what should I do?

You should read the notification carefully and make changes to resolve the issues. Then you should review the appeals best practices below:

Appeals best practices

  • Make sure you understand the violation: Each time we send a policy notification we include a snippet explaining what the policy is surrounding the violation. Please read this carefully and understand how it applies to your page or site. If you still have questions after this or don't know how to resolve the issue then we recommend that you review the relevant program policy sections in the Help Center.
  • Check your entire site: When ads have been disabled on your site we send you a notification that contains a URL as an example that contains the violation. Keep in mind that this is only an example, the violation may be present on other pages on your site, and we expect you to take appropriate action throughout your entire site. In many cases publishers have found Google’s search operators helpful for finding violations.
  • File a strong appeal: Once you've done all of the above then you're ready and welcome to send us your appeal. To make sure that the appeal is a strong one, please tell us exactly what action you've taken on your page or site to resolve the violations and also tell us how you'll prevent similar occurrences in the future. You could even include some other example URLs that you've taken action on proactively. The more information you provide us with the better informed we are and can see how serious you are about working with us and remaining compliant. Once you're ready to start the appeals process, please file your appeal using this Policy violation appeal form. If you received a page-level action, please refer to the policy notification to learn how to request a re-review of your page.
    Before you submit your appeal, please ensure that there's AdSense ad code on your site, otherwise we cannot review for compliance.
  • Please be patient: We will always respond to an appeal so there's no need to send another appeal if you haven't heard back from us yet. We aim to respond to all appeals within a week but sometimes due to the volumes we receive at any given time we may take slightly longer to respond so please be patient.

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Will ad serving always be re-enabled after I appeal?

In many cases if you are able to make appropriate changes to bring your page or site into compliance we will be able to re-enable ad serving, but please keep in mind that this is not possible for all cases. If you received a policy warning notification or if your site’s ad serving was disabled, please note that the URL mentioned in your notification may be just one example; appropriate changes must be made across your entire site before we can consider re-enabling ad serving on your site.

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I need clarification regarding the policy that was violated. What should I do?

Please search this Help Center or visit our Help Forum to find additional clarification on our policies. If you'd like further clarification or to view examples of our policies, please visit our online resources:

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