Please make sure to visit Your AdSense Page where you can find personalized information about your account to help you succeed with AdSense.

Privacy & messaging

User message types

On the Privacy & messaging page, you can manage and view several types of messages.

GDPR messages

This message type is displayed to eligible users from the European Economic Area (EEA) & UK (United Kingdom) to help with consent gathering for the General Data Protection Regulation for ad serving purposes.

About the General Data Protection Regulation (GDPR)

  • Affected regions: EEA and the UK
  • Description: The GDPR is a European data protection law that came into effect in May 2018. It was designed to protect the personal data of users in the European Economic Area and applies to all ad requests and pageviews generated by users in the EEA or the UK. There are several ways to obtain consent from users who are in the affected regions, including the Privacy & messaging in AdSense.
  • Resources

CCPA messages

This message type is displayed to eligible users from the United States to help with consent gathering for the California Consumer Privacy Act for ad serving purposes.

About the California Consumer Privacy Act (CCPA)

  • Affected regions: California, USA
  • Description: The California Consumer Privacy Act (CCPA) is a new data privacy law that establishes various rights for California state residents. The law applies to companies that do business in California and meet one of several criteria related to revenue, data processing, and other factors. CCPA requires giving residents the right to opt out of the “sale” of their “personal information” (as the law defines those terms), with the opt-out offered via a prominent “Do Not Sell My Personal Information” link on the “selling” party’s homepage. CCPA does recognize certain exceptions to the definition of “sale,” such that not all transfers of personal information are “sales.” For example, transferring personal information to a “service provider” under the law is not a sale.
  • Resources:
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