Monetization and ads

About Confirmed Click

When a user clicks a mobile ad with Confirmed Click, the user will be asked to confirm their intent to visit the advertiser page by clicking a “Visit Page” button.

Before first click on text ad After first click on text ad (except click on arrow)

Why does Confirmed Click happen?

Our system has determined that the ads on the impacted sites are generating unintended clicks on mobile. This creates a poor user experience because the user ends up on advertiser landing pages instead of their intended content.

By introducing the second click, we improve the experience by letting the user confirm their intent to visit the advertised page.

Disallowed implementations

Watch this video about accidental clicks. By understanding what causes users to click accidentally on ads, you'll be able to minimize the occurrence of this happening and have more accurate reporting information and a better user experience.

Understanding Policy: Accidental Clicks

Remember to be careful when placing links, play buttons, download buttons, navigation buttons (for example, “Previous" or “Next"), game windows, video players, Down arrows, or applications near ads because they might lead to accidental clicks.

Implementation examples you should review for, include but are not limited to:

  • Ads close to navigational elements
  • Navigational elements overlaid on display ads
  • Buttons on top of or close to ads
  • Site content on top of or close to ads
  • Reflow of site content causing confusion
  • Any violations of the ad placement policies

Recommended implementations

  • Add padding on the top and bottom of ad slots, especially on in-feed or in-article ads.
  • Clearly label ads.
  • Move ads away from navigational buttons, such as next buttons, or clickable content on mobile sites.
  • Fix the size of the ad unit container especially on in-article ads, so it doesn't push your site’s content out of the way when it loads.
  • Improve your site’s mobile page speed. Remember, poor mobile speed can cause ads to delay in loading and appear unexpectedly to users as they scroll through your mobile site.

FAQs

When is Confirmed Click applied?

Confirmed Click is only applied if we find ad slots which are causing accidental clicks for users on mobile. This change will improve the overall user experience of your site while minimizing any unintended clicks. In the end, less unintended clicks will lead to happier users and better ad performance.

How can I fix accidental clicks on my mobile ad slots?

First you should identify which ad slots are causing a bad user experience for users on mobile by reviewing the disallowed and recommended implementations above. Focus on improving ad unit implementation and mobile speed to improve users’ experience on mobile devices and minimize accidental clicks.

How can I appeal Confirmed Click?

There are no manual reviews. The system automatically applies Confirmed Click when it detects that accidental clicks go above a certain threshold. Similarly, the system automatically lifts Confirmed Clicks when accidental clicks go below a certain threshold.

Why does the impact of Confirmed Click differ between desktop, tablet and mobile web?

Confirmed Click is enabled only on mobile inventory. Desktop and tablet inventory are unaffected.

Why has my CTR/Revenue/RPM gone down?

Many factors determine the performance of an ad including CTR, CPC, user intent, advertiser ROI, and others. Lower CTR doesn’t mean lower long-term revenue. This change will improve the overall user experience of your site while minimizing any unintended clicks. In the end, this will lead to happier users and better ad performance. CTR is certainly an important signal, but maximizing post-click activity is in the best interest of everyone.

I noticed that my display ads require two clicks now. How is this better for user experience?

Our system has determined that the image ads on the impacted sites were generating unintended clicks. This creates a poor user experience because the users end up on advertiser landing pages instead of their intended content. By introducing the second click, we improve the experience by letting the user confirm their intent to visit the advertised page.

Why was this behavior changed on some sites and not others?

Our system measures click quality based on many factors. Certain content, layouts, and placements can lead to lower quality clicks. The system identifies those scenarios and changes the behavior of the image ads to improve quality.

I’ve reviewed my entire site and have taken action against ad slots that are not compliant, why is Confirmed Click still active on my account?

The system takes into account data from across a prolonged period. Only when the system notices a sustained improvement in the overall click quality will Confirmed Click get disabled and removed from your account.

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