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Remove unwanted ads

While you can’t remove ads altogether, you can remove some unwanted ads. In Google Search, Maps, YouTube, and Gmail, you can block ads from specific advertisers. On websites and apps that partner with Google to show ads, you can, in some cases, “mute" ads you no longer want to see.

Block specific advertisers

You can block ads from specific advertisers on Google Search, Maps, YouTube, and Gmail when you’re signed in to your Google Account. To block an ad:

On Google Search

  1. Click the down arrow icon next to the URL on desktop or tap next to a set of ads on mobile
  2. Click or tap Why This Ad page
  3. Click or tap Block this advertiser

On YouTube

  1. Click or tap
  2. Click or tap Stop seeing this ad

On Gmail

  1. Click or tap next to the ad
  2. Click or tap Control ads like this
  3. Click or tap Block this advertiser

When you block an advertiser, you block ads that would lead you to the advertiser’s website. Some advertisers use multiple websites to advertise, so you may still see ads from the same advertiser until you’ve blocked all of their websites.

If you use multiple devices or browsers, sign in to your Google Account when blocking advertisers so that your settings apply across multiple computers and browsers as long as you’re signed in.

Mute ads you don't want to see

You may be able to mute some of the ads that you don’t want to see on the websites and apps that partner with Google to show ads. Muting an ad stops the ad from being shown to you. It also stops certain other ads very similar to it that have been purchased by the same advertiser, as well as other ads from the same advertiser that use the same web URL (either the website domain or specific pages). For example, if you mute an ad for hiking boots from example.com, you’ll be muting ads from the website’s domain example.com, including specific pages like example.com/hikingboots and example.com/climbinggear.

If you’re signed in to your Google Account and you have Ads Personalization on, we will try to apply any muting across all of your signed-in devices when we recognize you as being signed in. You have to have Ads Personalization on to take full advantage of this feature, although some mutes may still work if you opt out of Ads Personalization.

To mute an ad:

  1. Click or tap x in the top corner of the ad you want to mute.
  2. Click or tap Stop seeing this ad. This may be in a drop-down menu or on a button.

Note: Sometimes, Google will not be able to provide a "Stop seeing this ad" option, and will provide an option to "Report this ad" instead.

Still seeing an ad you’ve muted? This can happen, for example, if you've cleared your cookies, if you’re visiting a website outside of the Google Display Network, if the advertiser is using another company to show the same ad, if our advertising systems don’t recognize your device as being signed-in, or if you selected "Ad blocked view" to report a problem with the ad's position, rather than its content.

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