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Set up an app in AdMob (Beta)

The first step to making money in your app with AdMob is setting it up.  All new apps must undergo an app readiness review before they can fully serve ads.

Learn more about the app readiness process. Note that the app readiness process is currently in beta release to a limited group of publishers. 

There are two ways to set up an app:

  • Published: Choose this option if you’ve tested your app and you believe it’s ready to serve ads. If your app is published in a store that AdMob supports and you link the store in your AdMob account, your app will be automatically reviewed after you set it up in AdMob. Learn how to monitor the status of your review and your app’s ad serving
  • Unpublished: Choose this option if you still need to test your app. You can also choose this option if your app is in a store that AdMob doesn’t support. Note that you'll need to come back to AdMob and link the app to a supported app store in order for your app to be marked as published and eligible for review. 

Set up a published app

  1. Sign in to your AdMob account at https://apps.admob.com.
  2. Click Apps in the sidebar.
  3. Click Add app.
  4. Select the platform of your app (Android or iOS). 
  5. Select Yes, it's listed on a supported app store.
  6. Click Continue.
Apps listed in Google Play or the Apple App Store 
  1. Search for your app by app name, developer name, or app ID. 
  2. Click Add next to the app you want to add. 
    1. If your Android app is also listed in other supported third-party Android stores and shares the same package name, select the stores from the list that appears. 
      At this time, AdMob supports the Amazon Appstore, OPPO App Market, Samsung Galaxy Store, VIVO App Store, and Xiaomi GetApps.

      If you’re also adding other third-party Android store, check that the package name is the same package name for the app on other Android stores. This package name is used for the app readiness review so it's important to ensure it correctly identifies your app.

  3. Click Continue
  4. The app name and the Android package name or Apple store ID will be automatically populated.
  5. Confirm that you want to enable user metrics for this app.
  6. Click Add app.
Apps listed in other Android stores only (not in Google Play)
  1. Select the supported third-party app store that your app is listed in.
    At this time, AdMob supports the Amazon Appstore, OPPO App Market, Samsung Galaxy Store, VIVO App Store, and Xiaomi GetApps.

    If you’ve listed your app on a store we don't support yet, we recommend listing your app on a supported store or using the instructions for setting up an unpublished app or an app listed in an unsupported store. Note that apps listed exclusively in unsupported stores can’t be reviewed and will receive limited ad serving. 

    Note that your app will not appear in the search results unless it’s listed in Google Play or the Apple App Store.
  2. Click Continue
  3. Enter the package name for your app. Learn more about package names.
    Package names and Apple store IDs are critical for ad serving and can’t be changed later. Make sure you’re linking to the right app before you proceed.
  4. Enter a name for your app. We recommend you use the same app name that's used in the store the app is listed in. This information may be used for the app readiness review.  
  5. Confirm that you want to enable user metrics for this app.
  6. Click Add app

Set up an unpublished app

Choose this option if your app isn’t listed to an app store yet or if the app store where your app is listed isn’t supported by AdMob. Adding an unpublished app can be useful to set up and test your app before you release your app on an app store.

Note that apps listed in unsupported stores will receive limited ad serving until it’s listed in and linked to a store that AdMob supports. 

  1. Sign in to your AdMob account at https://apps.admob.com.
  2. Click Apps in the sidebar.
  3. Click Add app.
  4. Select the platform of your app (iOS or Android). 
  5. Select No.
  6. Enter a name for your app.  We recommend you use the same app name that's used in the store the app is listed in. This information may be used for the app readiness review.
  7. Confirm that you want to enable user metrics for this app.
  8. Click Add.

Once you publish your app and list it in a store that AdMob supports, you'll need to come back to AdMob and link the app to its app store listing

Your app will receive limited ad serving until it’s approved during AdMob’s readiness process. In order for your app to be reviewed and approved by AdMob, you’ll need to list it in a store that AdMob supports and link your app to the app store in your AdMob account. 

Don’t see your app store? 

At this time, AdMob supports the Amazon Appstore, OPPO App Market, Samsung Galaxy Store, VIVO App Store, and Xiaomi GetApps.
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‘My AdMob Help Page’ - your personalized Help Page to help you thrive on AdMob.

Introducing our newly revamped My AdMob Page,  a personalized Help page that houses relevant information for your account.

You can better maintain your account health, ensure necessary setup is completed and have the right optimization tips targeted to your apps. Stay tuned for more!

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