The User Activity report provides a comprehensive view of your apps. It captures data about how users are engaging and how your app is being monetized. Use this report to:
- Monitor app health (How many users use my app every day?)
- Understand how changes impact your app (What is the overall earnings per user? What is the impact of a recent app release on this metric?)
- Identify opportunities to increase revenue (How many ads do a user view each day for each format? Should I increase them?)
- Identify opportunities to improve app experience (How many sessions do users spend a day in the app? How can I increase app engagement?)
- Troubleshooting (Do revenue changes correlate with changes in daily active users or number of ad impressions per day?)
Note: To use the User Activity report, you’ll need to install the latest Google Mobile Ads SDK (18.1.0 or later for Android, 7.44 or later for iOS) and collect user metrics. To collect user metrics data, you can link your AdMob apps to Firebase and integrate the Google Analytics for Firebase SDK into your apps (Android, iOS).
To view in-app purchase data for your Android apps, you must:
- Link your app to a Firebase project
- Link your Google Play account to the Firebase project.
Filters
Functionally, filters hide unnecessary or unwanted data from your reports. When you select a filter, you're defining what you want to have in the report, and AdMob will hide anything that doesn't match the criteria in its filters.
The following are available for this report and saved reports:
App
Dimensions
Functionally, dimensions determine how your report is organized. For example, if you wanted to view your earnings broken down by countries, you could add the country dimension. Adding new dimensions further reorganizes and refines the data.
The following are available for this report and saved reports:
- Date: View performance by date.
- Country: View performance broken down by the country of your app users.
- App version: View performance by app version. App versions distinguish each of your app updates.
Metrics
Functionally, metrics represent the kinds of data or values contained in a report. They're usually arranged in columns and contain numbers or percentages. When dimensions are added, metric values are recalculated based on the new order or groupings the dimensions create. Adding or removing metrics adds or removes a column of information from the report.
The following are available for this report and saved reports: