Comply with EU user consent policy

Choose ad serving options and get user consent

Under Google’s updated EU User Consent Policy, you must make certain disclosures to your users in the European Economic Area (EEA) and obtain their consent for the use of cookies or other local storage where legally required, and for the collection, sharing, and use of personal data for ads personalization. This policy reflects the requirements of the EU ePrivacy Directive and the General Data Protection Regulation (GDPR).

To support publishers in meeting their duties under this policy, Google offers the ad serving options described below for users in the EEA. If you don’t make any changes, the commonly used set of ad technology providers will continue to be used.

The EEA includes the European Union member states and Iceland, Liechtenstein, and Norway.

Get started

  1. Sign in to your AdMob account at https://apps.admob.com.
  2. Click Blocking controls and then EU user consent.
    The “EU user consent” page appears. Update the settings for the sections on this page as described below.
    Note: If you're using the previous version of AdMob, click Monetize and then All apps and then EU user consent instead.

Select ad technology providers

To help with compliance under Google’s updated EU User Consent Policy, you have the option to select your preferred ad technology providers from a list of companies that have provided us with information about their compliance with the GDPR—all of whom also have to comply with our data usage policy to ensure publisher data is protected.

If you select these ad technology providers (including Google and other ad sources and vendors), they may use data about your users for the purposes of ads personalization and measurement.

Ad technology providers are not the same as mediation networks. This selection won’t affect mediation.
  1. Click Download a CSV with revenue data to help you choose which ad technology providers to select.
    Note: The revenue data for ad technology providers is approximate and overlaps; multiple ad technology providers can be involved in a single impression. In those cases, revenue impact is double-counted across multiple rows.
  2. Choose a commonly used set of ad technology providers or create a custom set:
    • Commonly used set of ad technology providers: This is the setting that will be used unless you make a change on this page.
    • Custom set of ad technology providers: Select your preferred ad technology providers.
  3. Clearly identify the providers you select to your users, and obtain users' consent in line with Google's EU User Consent Policy.
    You could do this by listing your chosen ad technology providers in a consent flow, or listing your chosen providers on a separate page of your site to which you direct your users from a consent flow. In either case, to comply with Google's EU User Consent Policy, you should link to the details provided by each provider that describes their activities. You will find the relevant URLs in the CSV files that are available (either for your customized list or for the commonly-used providers list).

Set up consent gathering

See the Google Developers guide (Android, iOS) to learn how to use Google’s consent dialog or create your own consent dialog that displays a message on your sites or apps asking your users in the EEA for consent.

After updating your app code, you’ll re-upload your app to Google Play or the App Store. You may need your publisher ID.

Example Publisher ID: pub-000000000000000000

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