Beginning January 16, 2024, publishers and developers using Google AdSense, Ad Manager, or AdMob will be required to use a Consent Management Platform (CMP) that has been certified by Google and has integrated with the IAB's Transparency and Consent Framework (TCF) when serving ads to users in the European Economic Area or the UK.
Under Google’s updated EU user consent policy, you must make certain disclosures to your users in the European Economic Area (EEA) and the UK, and obtain their consent for the use of cookies or other local storage where legally required, and for the collection, sharing, and use of personal data for ads personalization. This policy reflects the requirements of the EU ePrivacy Directive and the General Data Protection Regulation (GDPR).
In this article:
AdMob
To support publishers in meeting their duties under this policy, Google offers the ad serving options described below for users in the EEA and the UK. If you don’t make any changes, the commonly used set of ad technology providers will continue to be used.
Get started
- Sign in to your AdMob account at https://apps.admob.com.
- Click Privacy & messaging.
- Click European regulations.
- Click Settings. On the European regulations settings page, update the settings for the sections on this page as described below.
Select ad technology providers
To help with compliance under Google’s updated EU user consent policy, you have the option to select your preferred ad technology providers from a list of companies that have provided us with information about their compliance with the GDPR—all of whom also have to comply with our data usage policy to ensure publisher data is protected.
If you select these ad technology providers (including Google and other bidders and vendors), they may use data about your users for the purposes of ads personalization and measurement.
- Choose a commonly used set of ad technology providers or create a custom set:
- Commonly used set of ad technology providers: This is the setting that will be used unless you make a change on this page.
- Custom set of ad technology providers: Select your preferred ad technology providers.
- Clearly identify the providers you select to your users, and obtain users' consent in line with Google's EU user consent policy.
You could do this by listing your chosen ad technology providers in a consent flow, or listing your chosen providers on a separate page of your site to which you direct your users from a consent flow. In either case, to comply with Google's EU user consent policy, you should link to the details provided by each provider that describes their activities.
Set up consent gathering
See the Google Developers guide (Android, iOS) to learn how to use Google’s consent dialog or create your own consent dialog that displays a message on your sites or apps asking your users in the EEA and the UK for consent.
After updating your app code, you’ll re-upload your app to Google Play or the App Store. You may need your publisher ID.
Example Publisher ID: pub-000000000000000000
Google Play Rewarded Products
Review ad technology providers
Rewarded products shares data with the following ad technology providers that have provided us with information about their compliance with the GDPR—all of whom also have to comply with our data usage policy to ensure publisher data is protected.
These ad technology providers (including Google and other ad sources and vendors) may use data about your users for the purposes of ads personalization and measurement.
Clearly identify these providers to your users, and obtain users' consent in line with Google's EU user consent policy.
You could do this by listing your chosen ad technology providers in a consent flow, or listing your chosen providers on a separate page of your site to which you direct your users from a consent flow. In either case, to comply with Google's EU user consent policy, you should link to the details provided by each provider that describes their activities. (The links above for each provider point to their details pages.)
Set up consent gathering
At this time, you must create your own consent dialog that displays a message on your sites or apps asking your users in the EEA and the UK for consent.