17 May 2017: Introducing the newest version of AdMob

This announcement has been archived and may be out of date. 

The new version of AdMob was designed to be app-centric. This means that everything revolves around your apps, including the new navigation structure, ad unit creation, dashboards, and mediation.

When you upgrade your AdMob account, you'll gain access to exclusive improvements and new features:

  • App-focused navigation: Your apps are the reason you use AdMob. So, we've reorganized the AdMob user interface to make it easier to manage your apps. Everything you need is within a few clicks. 
  • Dashboards: We’ve created new dashboards to help you understand the overall health of your app ecosystem. Dashboards aren’t meant to replace reports but work alongside them to give you a full view of your app usage and estimated earnings.
  • Closer integration with Google Analytics for Firebase: AdMob surfaces data from Google Analytics for Firebase in the app overview dashboard, so you don't have to leave AdMob to review your user metrics.
  • Mediation groups: We've redesigned the mediation experience to try and help you earn more using AdMob. Mediation groups let you organize your mediation stack into predefined sets of criteria so that you can easily apply them to your ad units. Create a mediation group once, then add all of the ad units you want to apply it to.

Complete the steps below to upgrade to the newest version of AdMob: 

  1. Sign in to your AdMob account at https://apps.admob.com.
  2. On the Home tab, click Upgrade.
  3. Review the on-screen information and click Upgrade. If you've changed your mind instead, you can click Keep current version to cancel the upgrade process.
  4. (optional) Watch the introductory video about the newest version of AdMob.
  5. (optional) Review the changes to AdMob mediation.
  6. Download and review your personalized mediation upgrade report. The report will tell you more about how your existing mediation setup will be converted to use the new mediation groups feature during the upgrade.
  7. When you’re ready, check the checkbox to confirm that you’ve reviewed your mediation upgrade report and you’re ready to upgrade.
  8. Click Upgrade to upgrade your account.
  9. When the upgrade is complete, click Continue to start using the new AdMob user interface.
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