How does AdMob use AdSense & AdWords?

Each AdMob account must be associated with both an AdSense account and an AdWords account. AdMob uses each of these accounts to manage certain parts of your AdMob account:

  • AdSense: We use AdSense to pay you for the ads running in your ad units.
  • AdWords: We use AdWords to manage house ad campaigns created in AdMob.

If the Google Account you use to sign up for AdMob is already associated with existing AdSense and AdWords accounts, those accounts will be used for AdMob, too.

If the Google Account you use to sign up for AdMob is missing either of these accounts, AdMob will help you create them during the sign-up process. 

  • If you create your AdSense account during the AdMob sign-up process, you will need to upgrade your AdSense account if you decide to use AdSense as a separate product later. 
  • AdWords accounts created during the AdMob sign-up process may need more information from you if you decide to use AdWords as a separate product. Note that you may be billed for participation in AdWords outside of AdMob.


AdMob requires you to have both a valid AdSense account and AdWords account. All future AdMob ad serving and payments will be linked to these accounts, so make sure you're using the AdSense and AdWords accounts you want linked with your AdMob account. These accounts cannot be changed after your AdMob account is created.


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