How does AdMob use AdSense & Google Ads?

AdSense

When you create an AdMob account, you also need a Google publisher account in order to receive payments. If you don’t already have one, we’ll create one for you during the sign up process.

If you do have an existing Google publisher account, this is typically an AdSense account. If you sign up with the email you also use for AdSense, your AdMob and AdSense accounts will be linked.

If you started using AdMob first, you can upgrade your account to use AdSense with the following steps:

1. Visit https://www.google.com/adsense.
2. Click Sign in.
3. Enter the email address and password you use for AdMob.
4. Click Sign in.
5. Click Apply now. You’ll be able to access AdSense immediately after clicking Apply now.

Google Ads

A Google Ads account must be linked to your AdMob account to create campaigns in AdMob. You can create house ad campaigns to cross-promote your apps or set up direct sold campaigns to sell ad inventory to an advertiser. Learn more about Google Ads:

• Link your Google Ads account
• About AdMob campaigns