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6 April 2017: Observed eCPM in the Ad Mediation report

We've added a new metric to your Ad Mediation report: Observed eCPM.

Observed eCPM in Ab Mob reports.

Observed eCPM represents a third-party ad network's estimated average eCPM calculated using historical revenue data.

Observed eCPM will only be shown for ad networks that have ad network optimisation (ANO) enabled. The value in the "Total" row of the report table is an average of all the values in the Observed eCPM column.

You can add the Observed eCPM metric to your report by clicking Customise metrics and selecting Observed eCPM in the new Earnings section.

Example of metrics picker in the mediation report.

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‘My AdMob Help Page’ – your personalised Help Page to help you thrive on AdMob.

Introducing our newly revamped My AdMob Page,  a personalised Help page that houses relevant information for your account. You can better maintain your account health, ensure that necessary setup is completed and have the right optimisation tips targeted to your apps. Stay tuned for more!

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