Notification

Get personalised optimisation tips, understand your account health and set up completion on the improved 'My AdMob page'.

6 April 2017: Observed eCPM in the Ad Mediation report

This announcement has been archived and may be out of date. 

We've added a new metric to your Ad Mediation report: Observed eCPM.

Observed eCPM in Ad Mob reports.

Observed eCPM represents a third-party ad network's estimated average eCPM calculated using historical revenue data.

Observed eCPM will only be shown for ad networks that have ad network optimisation (ANO) enabled. The value in the 'Total' row of the report table is an average of all the values in the Observed eCPM column.

You can add the observed eCPM metric to your report by clicking Customise metrics and selecting Observed eCPM in the new Earnings section.

Example of metrics picker in the mediation report.

Was this helpful?

How can we improve it?
true
Show your support to promote DEI in Gaming by turning intentions into action!

Check out the newly launched Diversity in Gaming website, where you can find video stories and written pledges from global gaming developers. This campaign centers on 3 pillars: diverse teams, diverse games and diverse audiences showing how diversity is not just good for gamers, but for business as well. Show your support by taking the pledge to promote DEI in Gaming and share it on social!

Learn More

Search
Clear search
Close search
Google apps
Main menu
7509521028612940251
true
Search Help Centre
true
true
true
true
true
73175