What is Google Analytics?
Google Analytics is one of the many products available through the Firebase platform. It's a free-of-charge, unlimited mobile and web app analytics solution that's available to AdMob users. When you link your AdMob app(s) to Firebase, Google Analytics and AdMob can share data to improve app monetization and user engagement as well as offer enhanced reporting capabilities.
To learn more about Google Analytics, check out the Firebase documentation or watch a short introductory video about Analytics:
Why link to Firebase?
Link your AdMob app(s) to Firebase so that you can use your linked Google Analytics account data in AdMob. To use your Google Analytics or Google Analytics for Firebase data in AdMob, your Firebase project must be linked to your Google Analytics or Google Analytics for Firebase account. Learn how to link your apps to Firebase.
Use the Firebase SDK for Google Analytics in your AdMob apps
By integrating the Firebase SDK for Google Analytics in your AdMob apps, you can take advantage of other features from Firebase and Google Analytics to further improve app monetization and user engagement.
Complete the following steps to implement the Firebase SDK for Google Analytics in your apps:
- Enable user metrics.
- Link your AdMob apps to Firebase.
- Add the Firebase SDK for Google Analytics to your app. Once the Firebase for Google Analytics SDK is successfully added to your app, you can immediately start using Analytics.
Benefits of linking to Firebase and using the Firebase SDK for Google Analytics
Review the following table to learn about the features associated with the different options.
Enable user metrics
Link to Firebase
Add Firebase SDK for Google Analytics
View user metrics in your AdMob account
|Rely on Firebase SDK for Google Analytics||No. You can enable user metrics in your AdMob account.||No. You can link to Firebase in your AdMob account.||Yes. Learn more about adding the Firebase SDK for Google Analytics.|
|Automatically collect analytics events and user properties from your app|
|View ads-related user metrics for your app in your AdMob account|
Explore and work with your analytics data via Firebase
|View more key metrics for your app in the Firebase console|
|Mark conversions for ad campaigns|
|Build custom audiences|
|Export and analyze data in BigQuery|
Access more customization features for your analytics data
|Log custom events for analytics / models|
|Include ecommerce_purchase event data in ARPU and ARPPU metrics|
|Add custom conversions for ad campaigns|
|Can use other Firebase products
(Requires additional SDKs, like Remote Config and A/B Testing)
- Link your apps to Google Analytics for Firebase
- "Introduction to Google Analytics for Firebase" [video]
- Visit the Firebase help center
- Firebase integration guide: Android, iOS (Google Developers)