Link your apps to Firebase

About Firebase and AdMob

You must first enable user metrics in your AdMob account before you can link your AdMob apps to Firebase.
Firebase is a development platform for mobile and web apps. With Firebase, you can quickly build high-quality apps, grow an engaged user base, and earn more money. The platform includes several tightly integrated features that you can mix and match, including analytics, a mobile-first backend, and app growth and monetization tools to help maximize app success.

What is Google Analytics?

Google Analytics is one of the many products available through the Firebase platform. It's a free, unlimited mobile and web app analytics solution that's available to AdMob users. When you link your AdMob app(s) to Firebase, Google Analytics and AdMob can share data to improve app monetization and user engagement as well as offer enhanced reporting capabilities.

To learn more about Google Analytics, check out the Firebase documentation or watch a short introductory video about Analytics:

Introducing Firebase

Why link to Firebase?

Link your AdMob app(s) to Firebase so that you can use your linked Google Analytics account data in AdMob. To use your Google Analytics or Google Analytics for Firebase data in AdMob, your Firebase project must be linked to your Google Analytics or Google Analytics for Firebase account. Learn how to link your apps to Firebase

By linking AdMob to Firebase, your Google Analytics for Firebase data will be available to AdMob independent of your Google Analytics for Firebase Data Sharing Settings. This allows your Analytics data to flow to AdMob to enhance product features and improve app monetization.

Use the Firebase SDK for Google Analytics in your AdMob apps

By integrating the Firebase SDK for Google Analytics in your AdMob apps, you can take advantage of other features from Firebase and Google Analytics to further improve app monetization and user engagement.

Complete the following steps to implement the Firebase SDK for Google Analytics in your apps:

  1. Enable user metrics
  2. Link your AdMob apps to Firebase.
  3. Add the Firebase SDK for Google Analytics to your app. Once the Firebase for Google Analytics SDK is successfully added to your app, you can immediately start using Analytics

Benefits of linking to Firebase and using the Firebase SDK

Review the following table to learn about the features associated with the different options.

Features Enable user metrics Link to Firebase Add Firebase SDK for Google Analytics
Rely on Firebase SDK  No. You can enable user metrics in your AdMob account. No. You can link to Firebase in your AdMob account. Yes. Learn more about adding the Firebase SDK for Google Analytics.
Automatically collect analytics events and user properties from your app Supported Supported Supported
View ads-related user metrics for your app in your AdMob account Supported Supported Supported
View more key metrics for your app in the Firebase console Not supported Supported Supported
Mark conversions for ad campaigns Not supported Supported Supported
Build custom audiences Not supported Supported Supported
Export and analyze data in BigQuery Not supported Supported Supported
Log custom events for analytics / models Not supported Not supported Supported
Include ecommerce_purchase event data in ARPU and ARPPU metrics Not supported Not supported Supported
Add custom conversions for ad campaigns Not supported Not supported Supported
Use other Firebase products
(like Remote Config and A/B Testing)
 
Not supported Not supported Supported

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