About Firebase and AdMob

You must first turn on user metrics in your AdMob account before you can link your AdMob apps to Firebase. However, the user metrics toggle will be discontinued in late 2023. Learn more about this change. 

Firebase is a development platform for mobile and web apps. With Firebase, you can quickly build high-quality apps, grow an engaged user base, and earn more money. The platform includes several tightly integrated features that you can mix and match, including analytics, a mobile-first backend, and app growth and monetization tools to help maximize app success.

Learn more about the benefits of using Firebase and Google Analytics. 

What is Google Analytics?

Google Analytics is one of the many products available through the Firebase platform. It's a free-of-charge, unlimited mobile and web app analytics solution that's available to AdMob users. When you link your AdMob app(s) to Firebase, Google Analytics and AdMob can share data to improve app monetization and user engagement as well as offer enhanced reporting capabilities.

To learn more about Google Analytics, check out the Firebase documentation or watch a short introductory video about Analytics:

Introducing Firebase

Why link to Firebase?

Link your AdMob app(s) to Firebase so that you can use your linked Google Analytics account data in AdMob. To use your Google Analytics or Google Analytics for Firebase data in AdMob, your Firebase project must be linked to your Google Analytics or Google Analytics for Firebase account. Learn how to link your apps to Firebase. 

By linking AdMob to Firebase, your Google Analytics for Firebase data will be available to AdMob independent of your Google Analytics for Firebase Data Sharing Settings. This allows your Analytics data to flow to AdMob to enhance product features and improve app monetization.

Use the Google Analytics for Firebase SDK in your AdMob apps

By integrating the Google Analytics for Firebase SDK in your AdMob apps, you can take advantage of other features from Firebase and Google Analytics to further improve app monetization and user engagement.

Complete the following steps to implement the Google Analytics for Firebase SDK in your apps:

1. Enable user metrics. 
   The user metrics toggle will be discontinued in late 2023. Learn more about this change. 
2. Link your AdMob apps to Firebase.
3. Add the Google Analytics for Firebase SDK to your app. Once the Google Analytics for Firebase SDK is successfully added to your app, you can immediately start using Analytics. 

Benefits of linking to Firebase and using the Google Analytics for Firebase SDK

Review the following table to learn about the features associated with the different options. 

The user metrics toggle will be discontinued in late 2023 and no longer available for linked services. To continue collecting user metrics, you can link your AdMob app to Firebase and integrate the Google Analytics for Firebase SDK into your app. 

If your app is already linked to Firebase in AdMob and has the Google Analytics for Firebase SDK, this change will not affect you.  Learn more about this change. 

 

Features	Enable user metrics	Link to Firebase	Add Firebase SDK for Google Analytics
View user metrics in your AdMob account
Rely on Firebase SDK for Google Analytics	No. You can enable user metrics in your AdMob account.	No. You can link to Firebase in your AdMob account.	Yes. Learn more about adding the Firebase SDK for Google Analytics.
Automatically collect analytics events and user properties from your app
View ads-related user metrics for your app in your AdMob account
Explore and work with your analytics data via Firebase
View more key metrics for your app in the Firebase console
Mark conversions for ad campaigns
Build custom audiences
Export and analyze data in BigQuery
Access more customization features for your analytics data
Log custom events for analytics / models
Include ecommerce_purchase event data in ARPU and ARPPU metrics
Add custom conversions for ad campaigns
Can use other Firebase products (Requires additional SDKs, like Remote Config and A/B Testing)

Learn more

• Link your apps to Firebase
• "Introduction to Google Analytics for Firebase" [video]
• Visit the Firebase help center
• Firebase integration guide: Android, iOS (Google Developers)