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AdMob & AdSense programme policies

AdMob native ads policy compliance checklist

Please review this checklist when creating any new AdMob native ads. You need to complete the following steps before you can go live.

Size and layout

X Step
  Ensure that ads are at least 32x32dp (Android) or 32x32pts (iOS).
  Ensure that the main asset MediaView for video ads is at least 120x120dp (Android) or 120x120pts (iOS).
  Ensure that none of the ad assets are outside of the native ad view.

Attribution

X Step
  Include one of the following Ad attributions within the ad:
  • 'Ad' (can be localised)
  • 'Advertisement' (can be localised)
  • 'Sponsored' (can be localised)
  • Badge that says 'AD' and is at least 15x15px (can be localised)
  You can choose to render the AdChoices icon in any of the four corners of your ad.
  Make sure the AdChoices (or Ads by Google, where applicable) icon is placed on content that allows the icon to be easily seen.

Differentiation from content

X Step
  Ensure that the ad attribution and AdChoices (or Ads by Google) icon is not camouflaged in any way.
  Ensure that none of the ad attributes look like navigation features within the app.
  Ensure that the design clearly distinguishes ads from content.
  Ensure that the whitespace (or background image) is not clickable.
  • Only the ad titles, URLs, CTA and non-background image assets should be clickable.
  • Check for extra whitespace around text that you did not intend to place.
  • The TextViews used to display native ad assets are the same as any other, so you can use normal layout techniques to format them.

    For example, you can use the wrap_content attribute value to make sure that your TextView doesn't expand beyond the size that it needs to display its text.

For content ads

X Step
  Include the headline in the ad creative.
  • Ensure that there is no truncation of text up to 25 characters.
  Include the body in the ad creative.
  • Ensure that there is no truncation of text up to 90 characters.

For app install ads

X Step
  Include the headline in the ad creative.
  • Ensure that there is no truncation of text up to 25 characters.
  Include the app icon in the ad creative.
  Include a call to action button that users can click to download/install the app. We will provide the text asset. You can optionally use an app download icon instead.

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