Please review this checklist with your account manager for any new AdMob native ads. You need to complete the following steps before you can go live.
Size and layout
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Ensure that ads are at least 32x32dp (Android) or 32x32pts (iOS). |
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Ensure that the main asset MediaView for video ads is at least 120x120dp (Android) or 120x120pts (iOS). |
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Ensure that none of the ad assets are outside of the native ad view. |
Attribution
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Include one of the following ad attributions within the ad:
- "Ad" (can be localised)
- "Advertisement" (can be localised)
- Badge that says "AD" and is at least 15 x 15px (can be localised)
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You can choose to render the AdChoices icon in any of the four corners of your ad. |
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Make sure the AdChoices (or Ads by Google, where applicable) icon is placed on content that allows the icon to be easily seen. |
Differentiation from content
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Ensure that the ad attribution and AdChoices (or Ads by Google) icon is not camouflaged in any way. |
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Ensure that none of the ad attributes look like navigation features within the app. |
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Ensure that the design clearly distinguishes ads from content. |
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Ensure that the whitespace (or background image) is not clickable.
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For content ads
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Include the headline in the ad creative.
- Ensure that there is no truncation of text up to 25 characters.
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Include the body in the ad creative.
- Ensure that there is no truncation of text up to 90 characters.
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For app install ads
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Step |
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Include the headline in the ad creative.
- Ensure that there is no truncation of text up to 25 characters.
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Include the app icon in the ad creative. |
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Include a call-to-action button that users can click on to download/install the app. We will provide the text asset. You can optionally use an app download icon instead. |