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Learn more about the new AdMob rewarded ads

AdMob native ads advanced policy compliance checklist

This feature is currently in beta release to a limited group of publishers.

Please review this checklist with your account manager for any new AdMob native ads advanced. You need to complete the following steps before you can go live.

Attribution

X Step
  Include one of the following ad attributions within the ad:
  • "Ad" (can be localized)
  • "Advertisement" (can be localized)
  • Badge that says "AD" and is at least 15x15px (can be localized)
  The ad attribution location requirements differ between left-to-right and right-to-left languages:
  • For left-to-right languages, leave space in the upper right-hand corner for the automatically inserted AdChoices (or Ads by Google) icon.
  • For right-to-left languages, leave space in the upper left-hand corner. Make sure to test your layouts with both large and small font settings.
  The AdChoices (or Ads by Google, where applicable) icon location requirements differ between left-to-right and right-to-left languages:
  • For left-to-right languages, leave space in the upper right-hand corner for the automatically inserted AdChoices (or Ads by Google, where applicable) icon.
  • For right-to-left languages, leave space in the upper left-hand corner for the automatically inserted AdChoices (or Ads by Google, where applicable) icon.
  Make sure the AdChoices (or Ads by Google, where applicable) icon is placed on content that allows the icon to be easily seen.

Differentiation from content

X Step
  Use one or both of the following ways to distinguish content from ads:
  • Use a different background color for the ad vs. content
  • Place a distinct border around the ad
  Ensure the ad attribution and AdChoices (or Ads by Google) icon is not camouflaged in any way.
  Ensure none of the ad attributes look like navigation features within the app.
  Ensure the design clearly distinguishes ads from content.
  Ensure that the whitespace (or background image) is not clickable.
  • Only the ad titles, URLs, CTA, and non-background image assets should be clickable.
  • Check for extra whitespace around text that you did not intend to place.
  • The TextViews used to display native ad assets are the same as any other, so you can use normal layout techniques to format them.

    For example, you can use the wrap_content attribute value to make sure your TextView doesn't expand beyond the size it needs to display its text.

For content ads

X Step
  Include the headline in the ad creative.
  • Ensure that there is no truncation of text up to 25 characters.
  Include the body in the ad creative.
  • Ensure that there is no truncation of text up to 90 characters.

For app install ads

X Step
  Include the headline in the ad creative.
  • Ensure that there is no truncation of text up to 25 characters.
  Include the app icon in the ad creative.
  Include a call to action button that users can click to download/install the app. We will provide the text asset. You can optionally use an app download icon instead.
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