AdMob native ads policy compliance checklist
Please review this checklist with your account manager for any new AdMob native ads. You need to complete the following steps before you can go live.
Size and layout
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Ensure that ads are at least 32x32dp (Android) or 32x32pts (iOS). |
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Ensure the main asset MediaView for video ads is at least 120x120dp (Android) or 120x120pts (iOS). |
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Ensure none of the ad assets are outside of the native ad view. |
Attribution
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Include one of the following ad attributions within the ad:
- "Ad" (can be localized)
- "Advertisement" (can be localized)
- Badge that says "AD" and is at least 15x15px (can be localized)
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You can choose to render the AdChoices icon in any of the four corners of your ad. |
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Make sure the AdChoices (or Ads by Google, where applicable) icon is placed on content that allows the icon to be easily seen. |
Differentiation from content
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Ensure the ad attribution and AdChoices (or Ads by Google) icon is not camouflaged in any way. |
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Ensure none of the ad attributes look like navigation features within the app. |
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Ensure the design clearly distinguishes ads from content. |
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Ensure that the whitespace (or background image) is not clickable.
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For content ads
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Include the headline in the ad creative.
- Ensure that there is no truncation of text up to 25 characters.
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Include the body in the ad creative.
- Ensure that there is no truncation of text up to 90 characters.
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For app install ads
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Include the headline in the ad creative.
- Ensure that there is no truncation of text up to 25 characters.
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Include the app icon in the ad creative. |
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Include a call to action button that users can click to download/install the app. We will provide the text asset. You can optionally use an app download icon instead. |