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Learn more about the new AdMob rewarded ads

Native ads advanced field descriptions

This feature is currently in beta release to a limited group of publishers.

We currently support two standard (system-defined) native ad types for native ads advanced — app install ads and content ads — which consist of the fields below. Your mobile app will use the elements provided by these ad types to render a native ad.

"May truncate after" means that publishers cannot truncate the text limit to be less than the stated value. For example, a "May truncate after" value of 25 for headlines indicates that the publisher can’t set a limit of less than 25 characters for headlines, but they can set a higher limit if desired.

If you truncate the text to the stated value in this column (such as 25 for headlines), you can add '...' or another text treatment to indicate when a value has been truncated.

Native app install ad display fields

Field Description Always included? Required to be displayed? May truncate after
Headline Primary headline text (e.g., app title). Yes Required 25 characters
Image Large, primary image. Yes Recommended N/A
Body Secondary body text (e.g., app description). Yes Recommended 90 characters
App icon Small app store image. Yes Recommended N/A
Call to action Button or text field that encourages user to take action (e.g., Install). Yes Required (may display an app download icon instead of button or text) 15 characters
Star rating Rating from 0-5 that represents the average rating of the app in a store. No Recommended N/A
Store The app store where the user downloads the app. No Recommended 15 characters
Price Cost of the app. No Recommended 15 characters
 

App install ad example:

Example of what an app install ad looks like in the mobile world.

Native content ad display fields

Field Description Always included? Required to be displayed? May truncate after
Headline Primary headline text (e.g., article title). Yes Required 30 characters
Image Large, primary image. Yes Recommended NA
Body Secondary body text (e.g., article description). Yes Recommended 90 characters
Logo Small icon image (e.g., the advertiser logo). No Recommended NA
Call to action Text that encourages user to take action (e.g., Visit Site). Yes Recommended 15 characters
Advertiser Text that identifies the advertiser (e.g., advertiser or brand name, visible URL, etc.). Yes Recommended 25 characters
 

Native content ad example:

Example of what a content ad looks like in the mobile world.

Download assets

You can download the following to use in your native ad designs:

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