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AdMob & AdSense programme policies

Invalid activity: Suspended account

In addition to monitoring for policy violations, we analyse all clicks and impressions to determine whether they fit a pattern of use that might artificially drive up an advertiser's costs or a publisher's earnings. If we determine that your account has invalid traffic, then we may suspend your account and refund all account earnings associated with violations (along with Google’s revenue share) to impacted advertisers (where appropriate and possible).

Account suspension gives you time to investigate the sources of invalid traffic, identify and block suspicious traffic and put measures in place to ensure clean traffic. Suspensions are non-appealable. We recommend using Google Analytics for Firebase to help you best understand, monitor, and evaluate the traffic to your app. This may also help you identify sources of invalid traffic. For more information visit our Ad Traffic Quality Resource Centre.

Please note that if any additional issues are found in your AdMob account in the interim period of suspension, your account may be permanently disabled even before the suspension period ends. If, after your account has been un-suspended, invalid traffic persists and continues to contribute low value traffic to our ads ecosystem, then we may limit or disable ad serving, re-suspend your account or disable your account to protect our advertisers and users.

To help you understand the possible reasons that publishers may have their accounts suspended for invalid traffic, we’ve outlined the most common reasons below. Note that this is not a complete list, but the main causes.

Common reasons AdMob accounts are suspended for invalid traffic

Clicking on the ads on your own app
  • Publishers may not click on their own ads or use any means to inflate impressions and/or clicks artificially, including manual methods. Testing your own ads by clicking them is not allowed.
  • Please use test ads (available for Android or iOS) to avoid generating invalid clicks.
One or more users repeatedly clicking on the ads on your app
  • Publishers must not artificially inflate the impressions or clicks that the ads receive, either by automated or manual means.
  • Publishers may not ask others to click on their ads. This includes asking for users to support your app, offering rewards to users for clicking on ads, and promising to raise money for third parties for such behaviour.
Ad placement deceptive for users or generating accidental clicks
  • Publishers aren't permitted to encourage users to click Google ads in any way. This includes but is not limited to placing ads too close to clickable elements on the app, implementing ads in a way that prevents users from viewing the app’s core content and functionality and modifying the ad size to be non-standard, invisible, or hard to see for the user. Please review the implementation guidance.


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