In addition to monitoring for policy violations, we analyse all clicks and impressions to determine whether they fit a pattern of use that might artificially drive up an advertiser's costs or a publisher's earnings.
If we determine that your account has invalid traffic, then we may suspend your account and refund all account earnings associated with violations (along with Google’s revenue share) to impacted advertisers (where appropriate and possible).
Account suspension gives you time to investigate the sources of invalid traffic, identify and block suspicious traffic and put measures in place to ensure clean traffic. Suspensions are non-appealable.
We recommend using Google Analytics for Firebase to help you best understand, monitor and evaluate the traffic to your app. This may also help you identify sources of invalid traffic. For more information visit our Ad Traffic Quality Resource Centre.
To help you understand the possible reasons that publishers may have their accounts suspended for invalid traffic, we’ve outlined the most common reasons below. Note that this is not a complete list, but the main causes.
Common reasons AdMob accounts are suspended for invalid trafficClicking on the ads on your own app
- Publishers must not artificially inflate the impressions or clicks that the ads receive, either by automated or manual means.
- Publishers may not ask others to click on their ads. This includes asking for users to support your app, offering rewards to users for clicking on ads, and promising to raise money for third parties for such behaviour.
- Publishers are not permitted to encourage users to click on Google ads in any way. This includes but is not limited to placing ads too close to clickable elements on the app, implementing ads in a way that prevents users from viewing the app’s core content and functionality, and modifying the ad size to be nonstandard, invisible or hard to see for the user.
- Please review the implementation guidance.