Add filters to your reports

Filters, along with metrics and dimensions, determine what data is shown in your reports. They can help you understand your reporting data, find trends, and drill down to the information you really need. You can use filters to look at specific apps, ad units, countries or regions, and formats across a specified date range. Add multiple filters to your reports to further refine your data.

Filters can be added, removed, and adjusted in the Filter area at the top of any report. The filters you add will be applied to all of the charts and tables within the report.

Change the Date filter

The Date filter helps you narrow the range of data that appears in your report. You can select an explicit date using the calendar, or select a relative date, such as “Today” or “Last 7 days”. This filter is required and applied to all of your reports by default, but you can edit the filter to change the default settings.

Complete the following steps to make changes to the Date filter in a report:

  1. Click the Date filter in the Filter area at the top of your report.
  2. Select a relative date range from the list or specify an exact date range using the calendar.
  3. Click Apply to apply the filter to your report.

Relative date ranges (e.g., Today or Last 7 days) show different data depending on when you access the saved report.

  • Example: You save a report on September 30, 2017 with the relative date range of “Last 7 days”. When you view the report again on October 21 2017, it shows you data for October 15 - 21, 2017 -- the 7 days before the date on which you’re viewing the report.

Explicit date ranges will remain set regardless of when you access the saved report and will always show you data for the same date range. 

  • Example: You save a report with an explicit date range of September 24 - 30, 2017. When you view the report 6 months later, it will still show data for September 24 - 30, 2017.
     

Add optional filters

Aside from the Date filter, there are multiple optional filters you can add to a report to create a truly customized view of your reporting data. These filters help you narrow the data in a report by various attributes.

Complete the following steps to add a filter to your report:

  1. While viewing your report, click Add filter in the Filter area at the top of the page.
  2. Select a filter from the drop-down menu.
  3. Complete the steps below for the filter you selected:

     

    App & ad unit

    1. Check the checkboxes beside the apps and/or ad units you want to filter by. You can check multiple boxes. The data for the selected apps or ad units will be shown in your report. You can use the Search box to search for specific apps and ad units by name.
    2. Click Apply to apply the filter to your report.
    3. To add another filter, click Add filter and select again.
    Country

    1. Check the checkboxes beside the regions or countries you want to filter by. Click the arrows to display the countries in each region for more granular filtering.
    2. Click Apply to apply the filter to your report.
    3. To add another filter, click Add filter and select again.
    Ad source (Ad Mediation report only)

    1. Check the checkboxes beside the ad source(s) you want to filter by.
    2. Click Apply to apply the filter to your report.
    3. To add another filter, click Add filter and select again.
    Format

    1. Check the checkboxes beside the format(s) you want to filter by.
      You can check multiple checkboxes. Information about ad units using the selected formats will be shown in your report.
    2. Click Apply to apply the filter to your report.
    3. To add another filter, click Add filter and select again.

Edit a filter

In the Filter area, click the filter you want to edit. Make adjustments to its settings and click Apply. Changing a filter will change the information shown or hidden in your report.

Remove a filter

Click the A button with an X on it. icon beside the filter you want to remove.

Instructions for the previous version of AdMob

Using filters can help you understand your reporting data, find trends, and drill down to the information you really need. You can use filters to look at specific apps, ad units, and countries or regions. Add multiple filters to your performance reports to further refine your data.

Add a filter

  1. While viewing your report, click the + add button in the Filters field.
  2. Select a filter category from the drop-down menu and complete the corresponding steps below.

    App & ad unit

    1. Select either Select apps or Select ad units.
    2. Check the checkboxes beside the apps or ad units you want to filter by. You can check multiple boxes. The information for the selected apps or ad units will be shown in your report.
    3. Click the Apply button to apply the filter to your report.
    4. To add another filter, click the + add button and select again.
    Country

    1. Check the checkboxes beside the regions or countries you want to filter by. Click the arrows to display the countries in each region for more granular filtering.
    2. Click the Apply button to apply the filter to your report.
    3. To add another filter, click the + add button and select again.
    Ad source (Ad Mediation report only)

    1. Check the checkboxes beside the ad network(s) you want to filter by.
    2. Click the Apply button to apply the filter to your report.
    3. To add another filter, click the + add button and select again.
    Format

    1. Check the checkboxes beside the format(s) you want to filter by.
      You can check multiple checkboxes. Information about ad units using the selected formats will be shown in your report.
    2. Click the Apply button to apply the filter to your report.
    3. To add another filter, click the + add button and select again.

Change a filter

Click the filter you want to change and make adjustments to the selections. Changing a filter will change the information shown or hidden in your report.

Remove a filter

Click the A button with an X on it. icon beside the filter you want to remove.

Filter reports by ad unit

You can filter reports by specific sets of ad units to more closely examine your app data.

Complete the following steps to view a filtered report:

  1. Sign in to your AdMob account at https://apps.admob.com.
  2. Click the Monetize tab.
  3. Select your application from the All apps list on the left-hand side.
  4. On the Ad units tab, check the checkbox beside each of the ad units you want to include in the report.

  5. Click the View filtered report button and select the report you want to view. The report page will automatically open with the data filtered by the ad unit(s) you selected.
 
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