Ad review center & blocking controls
List of sensitive categories
There are three types of sensitive categories: Standard, Restricted, and Under development.
- Standard sensitive categories are allowed by default.
- Restricted sensitive categories are blocked by default.
- Sensitive categories under development are still being refined and are allowed by default. While likely to be less effective initially, they should improve over time.
The following categories are supported for ads in 17 languages (Arabic, Simplified Chinese, Traditional Chinese, Dutch, English, French, German, Italian, Japanese, Korean, Polish, Portuguese, Russian, Spanish, Thai, Turkish, and Vietnamese), except where noted otherwise.
To prevent ads from any of these categories from appearing in your app, visit the "Sensitive categories" page in your AdMob account and click the Block button corresponding to the category you wish to block.Birth control
Includes zodiac, horoscopes, love spells, potions, and psychic-related ads. (This category is specific to English and Portuguese).
Includes lifts, suctions, lasers, hair removal and restoration, tattoos, and body modification.
Includes consumer lending and loans. (This category is specific to Japanese and Korean.)
Includes dating services and online dating communities.
Software for download which is designed to enhance the functionality of an operating system or device, whether desktop or mobile. Typical examples include anti-virus software, file converters, driver updaters, system cleaners, download managers, disk defragmenters, codecs, browser toolbars, ringtones, screensavers, wallpapers, and so on.
Includes pharmaceuticals, vitamins, supplements, and related retailers; does not include resources providing information about drugs.
Includes religious ads and ads advocating for or against religious views; does not include astrology or non-denominational spirituality.
Includes sexual function, fertility and birth control ads as well as ads for products, services, and information related to STDs including clinics and medication; does not include normal pregnancy resources or abortion services.
Includes simulated gambling games (including, without limitation, poker, slots, bingo, lotteries, sports betting, betting on races, as well as other card games and casino games) where there is no opportunity to win anything of value (such as money or prizes).
*Around March 2015, we started supporting ads for social casino games as part of a beta program we’re running. For more information, see Social Casino Games beta program.
Includes video games, online games and downloadable games; does not include video game consoles.
Includes weight loss, dieting, and related products and programs; doesn't include healthy eating or general fitness ads.
Restricted sensitive categories are blocked by default. Ads in this category were previously categorized as non-family safe and were not allowed on pages managed by AdSense. If you don't mind ads from these categories showing on your pages, click the Allow button corresponding to the category you want to allow.
Gambling & Betting (18+)
Includes online sale of alcoholic beverages and brand or informational advertising for alcoholic beverages. Some countries have restrictions on the types of alcohol-related ads that are allowed and will only show permitted ad types. A full list of these restrictions can be found in the AdWords Alcohol policy. For more information about YouTube's policy on alcohol advertising, see the YouTube Alcohol advertising policy.
We strongly recommend that publishers do not opt-in to receiving alcohol ads if their primary app audience is intended for individuals under 18 years of age or if the site contains content where an association with alcohol would be inappropriate (for example, a site about recovering from addiction or pregnancy websites). Additionally, please see the following for country-specific restrictions on alcohol advertising:
Only AdMob developers in the following countries can opt-in to receiving Google alcohol ads:
|YouTube Partners||Only YouTube partners in countries where alcohol advertising is allowed can opt-in to receiving YouTube alcohol ads. Please see the YouTube Alcohol advertising policy for more information.|
Sensitive categories under development are likely to be less effective initially, but will improve over time. These categories are considered under development because, while we're always working to improve our classification quality, we cannot guarantee that each ad will be classified correctly. During the development phase, it's important to understand that ads in these categories may not always be consistently blocked from appearing in your app. Some ads in these categories may still appear in your app, even when you've chosen to block them.
To prevent most ads from these categories appearing in your app, visit the "Sensitive categories" page in your AdMob account and click the Block button corresponding to the category you wish to block.
Significant skin exposure
Ad images where any part of the human body from the sternum to the mid-thigh is not clothed; or the body is clothed in underwear, swimwear, lingerie, or other see-through clothes or non-clothing items such as a towel or bed sheet.
Our system classifies ads automatically and we don't rely on advertiser-provided categorization. Our technology will make its best attempt to filter ads from the categories above; however, we don't guarantee that it will block every related ad. If you see that an undesired ad has been displayed, please block that ad by URL or by advertiser using the Ad review center.