Import placements from AdWhirl

AdWhirl will be deprecated on September 30, 2013. If you would like to continue using your AdWhirl mediation placements, you must import them to AdMob Mediation before the deprecation date.

Use the steps below to import your mediation placements, ad networks, and configurations.

Import AdWhirl placements to AdMob Mediation

 

  1. Log in to AdMob. Hover over the Sites & Apps tab and click Ad Network Mediation.

  2. Click Import Placement from AdWhirl.

  3. At the bottom of the page, click Log in to AdWhirl.

    Once you log in, AdMob shows your AdWhirl placements.

    1. For each placement, you can see a row with the app name, platform, importable ad networks, and number of house ads.

    2. When you hover over a placement row, the Select to Import button appears. Hover over a row you wish to select and click the button. (You can only import one placement at a time.)

    House Ad campaigns for your placements must be set up independently. AdMob does not import House Ad campaigns or House Ad creatives. You need to create new House Ad campaigns in the AdMob interface and then run your House Ads from with the mediation placement. See these instructions for more details.

     

  4. Review the placement details on the placement summary page. Here you can add the ad networks from your placement that are supported by AdMob and choose traffic allocation options.

    To choose traffic allocation options for your placement, see the Allocate by buttons above the ad network list, on the right.

    • To allocate traffic by eCPM, click the $ button.
    • To allocate traffic by percentage, click the % button.

     

    If you wish to allocate traffic by location, add Country Level Settings at the bottom of the page.

    Learn about your allocation options here.
  5. Click Save when you’re finished with this placement.

    You can always go back to edit your configurations: just hover over the Sites & Apps tab, click Ad Network Mediation, and select the placement you wish to edit, and click Edit Settings

  6. If you need to import more placements, click continue importing. This takes you back to the list of placements.

    If you’ve finished importing all your placements, click the Download AdMob Mediation SDK button near the top of the summary page. Then follow the instructions for iOS or for Android to integrate the SDK into your application.

AdWhirl import FAQ

Why should I switch to AdMob Mediation?

AdMob Mediation offers improved reporting, targeting, and integration. For details, see the AdMob Mediation FAQ: How does AdMob Mediation improve on AdWhirl?

Also, note that AdMob will no longer update AdWhirl or offer product support. AdMob now improves and supports its mediation services only through AdMob Mediation. However, AdWhirl will remain live and functional, and it will continue to be maintained by the open-source community.

Do I need to update my application?

Yes. You need the latest version of the AdMob SDK. You also need to include the adapters for each network you’d like to use.

When you finish importing placements from AdWhirl into AdMob Mediation, you have the option to click Download AdMob Mediation SDK. Follow the instructions for iOS or for Android to integrate the SDK into your application.

 

 

Can I import my House Ad placements from AdWhirl?

No. AdMob Mediation does not import House Ad campaigns or House Ad creatives. You need to create new House Ad campaigns in the AdMob interface and then run your House Ads from with the mediation placement. See these instructions for more details.

Which ad networks does AdMob Mediation support?

We support some of the largest mobile app ad networks in the world. We also support AdMob House Ads and custom events.

To see the full list of supported networks, click the Sites & Apps tab in the AdMob interface and check the the Ad Network Mediation menu. This list is always growing; we update it whenever we add support for a new network. When you create a new placement, AdMob shows a list of the ad networks supported for the placement's platform and ad unit.

What happens if I import unsupported ad networks?

Traffic from unsupported networks must be distributed to supported networks. You have two options for how you distribute traffic from unsupported networks: evenly or proportionally.

  • Evenly: traffic from unsupported networks is divided evenly among the supported ad networks you import. For example, say traffic is divided between your networks as follows: Network A (40%), Network B (50%), and Network C (10%). If Network C is unsupported, then when you import your networks you’ll have to divide its traffic between Network A and Network B. With even distribution, Network A gets half the unsupported traffic (5%) and Network B gets the other half (5%). After you import these networks into AdMob Mediation, the breakdown of traffic is Network A (45%) and Network B (55%). Each supported network received an extra 5%, because the 10% was split evenly between Network A and Network B.

  • Proportionally: traffic from unsupported networks is divided proportionally among the supported networks you import. The proportions depend on how much traffic each supported network has compared to the other supported networks—the unsupported networks don’t count.

    For example, say traffic is divided between your networks as follows: Network A (60%), Network B (20%), and Network C (20%). If Network C is unsupported, then its 20% will be divided proportionally between Networks A and B. Networks A and B have 80% of the traffic (60% + 20%). Network A has ¾ of the 80% (because 60% is ¾ of 80%). Network B has ¼ of the 80% (because 20% is ¼ of 80%).

    That means Network A gets ¾ of the remaining 20% (which equals 15%) and Network B gets ¼ of the remaining 20% (which equals %5). After you import these networks into AdMob Mediation, the breakdown will therefore be as follows: Network A (75%) and Network B (25%). Each network got a proportional amount of traffic from Network C.

Can I import stats from AdWhirl?

No, but AdMob Mediation offers its own reporting tool, which is not only more powerful but will also continue to improve as we introduce new features.

Do you support custom events?

Yes. See this for instructions.

Do I need to update my SDK?

Yes. You need to use the latest version of the AdMob SDK. It has mediation built in. You also need to include the SDK along with adapters for each network you plan to use. The AdMob Mediation app includes a link to the SDK after you enter mediation placement settings.

What if the networks I need are not yet supported by AdMob Mediation?

AdMob partners with many ad networks and is adding new ones all the time. See a list of currently supported networks.

AdMob Mediation also offers the ability for you to add support for any network via a Custom Event. There is a guide that shows the end-to-end process of writing a Custom Event.