Notification

Get personalized optimization tips, understand your account health and set up completion on the improved "My AdMob page".

Policies

Limited ad serving vs. limited ads

There are a few places in your account where you may come across "limited ad serving" or "limited ads". Though they sound similar, these affect you differently: one limits the number of ads served on your sites or apps, whereas the other limits what data can be used to serve ads. This article describes the differences between these two terms.

Limited ad serving

Google may sometimes place a limit on the number of ads your account can show. This might be a temporary ad serving limit while we get to know you and evaluate your traffic quality, or it might be because we've identified invalid traffic concerns in your account.

You’ll be notified in the Policy center of your account if your ad serving has been limited. You’ll see an ad serving status of "limited ad serving".

Tip: If your ad serving has been limited, you can learn more about what it means and what you can do. To better understand what may have caused the ad serving limit, visit our Guide for ad serving limits.

Limited ads

Limited ads (LTD) allow you to serve ads in a limited way. Limited ads disable the collection, sharing, and use of personal data for personalization of ads. Learn more about limited ads.

Was this helpful?

How can we improve it?
true
Show your support to promote DEI in Gaming by turning intentions into action!

Check out the newly launched Diversity in Gaming website, where you can find video stories and written pledges from global gaming developers. This campaign centers on 3 pillars: diverse teams, diverse games and diverse audiences showing how diversity is not just good for gamers, but for business as well. Show your support by taking the pledge to promote DEI in Gaming and share it on social!

Learn More

Search
Clear search
Close search
Google apps
Main menu
12374539450587342187