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Ad unit serving type

Ad unit serving type is important to understand if you use a third-party mediation platform in addition to or instead of AdMob. There are two ad unit serving types: Standard or Partner bidding. 

  • Standard: Ad units set up for waterfall mediation or bidding in an AdMob mediation group (includes demand from AdMob Network and third-party sources). Standard ad units can also be for waterfall meditation on a third-party mediation platform (AdMob Network demand only) or you can use them in AdMob without using mediation.
  • Partner bidding: Ad units set up for bidding on a third-party mediation platform (Google demand only).

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