Notification

Get personalized optimization tips, understand your account health and set up completion on the improved "My AdMob page".

Get started

Ad unit serving type

Ad unit serving type is important to understand if you use a third-party mediation platform in addition to or instead of AdMob. There are two ad unit serving types: Standard or Partner bidding. 

  • Standard: Ad units set up for waterfall mediation or bidding in an AdMob mediation group (includes demand from AdMob Network and third-party sources). Standard ad units can also be for waterfall meditation on a third-party mediation platform (AdMob Network demand only) or you can use them in AdMob without using mediation.
  • Partner bidding: Ad units set up for bidding on a third-party mediation platform (Google demand only).

Learn more about ad unit serving type

Was this helpful?

How can we improve it?
true
Show your support to promote DEI in Gaming by turning intentions into action!

Check out the newly launched Diversity in Gaming website, where you can find video stories and written pledges from global gaming developers. This campaign centers on 3 pillars: diverse teams, diverse games and diverse audiences showing how diversity is not just good for gamers, but for business as well. Show your support by taking the pledge to promote DEI in Gaming and share it on social!

Learn More

Search
Clear search
Close search
Google apps
Main menu
10374315675358297126
true
Search Help Center
true
true
true