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About user roles & permissions

As the account administrator, you can invite other users to access your account. When you invite another user to share your account, you’ll need to assign them a user role. User roles determine the level of access another user has to your AdMob account. You can assign a built-in user role or create your own custom user role with different account permissions. The permissions determine what users can see and do in your account. 

Built-in user roles

Built-in user roles have predefined account permissions and are automatically available in an AdMob account. There are two built-in user roles you can assign in AdMob: Administrator and Manager. 

Administrators have access to the entire account and can perform administrator tasks like accepting new terms and conditions and canceling the account. Managers also have access to the entire account but can’t perform administrator tasks. 

Custom user roles

As the administrator, you can set up custom user roles with a set of permissions that fit your user needs. You can create your own custom user role by selecting the set of account permissions you’d like to apply to that role. 

App access

For custom user roles, administrators can limit which apps a user can access in an AdMob account. You can specify which apps a user can access when you send the invitation to share your account. You can also edit app access after the user accepts the invitation. 

Account permissions

Account permissions control what users can see and do in your account. There are 5 types of permission sets with different access options. Access options determine the level of access a user has to the permission types. You must set the access level for each permission type. Depending on the permission type, you can select no access, view only, or view and manage, which allows the user to make changes. 

Permission type What this permission means Access options
Administrator tasks

Users with administrator task permissions can:

  • View, edit, and manage an account
  • Cancel an account
  • Manage user access
  • Accept, reject, or cancel MCM relationships
  • Accept new AdMob terms and conditions
Only available for administrators
Account management

Users with account management permissions can access:

  • Account-level blocking controls
  • Account-level linked services 
  • Notifications
  • Change history
  • Privacy & messaging

Choose one of the following:

  • No access
  • View and manage
Inventory management

Users with inventory management permissions can access:

  • Apps and ad units, (including app-level blocking controls and linked services)
  • Mediation
  • Campaigns
  • Policy center

Choose one of the following:

  • View
  • View and manage
Reports and performance data

Users with reports and performance data permissions can access:

  • AdMob reports

  • Revenue and performance data on Mediation and other AdMob pages

Choose one of the following:

  • No access
  • View
  • View and manage

Users with payments permissions can:

  • View and update payment information

Choose one of the following:

  • No access
  • View and manage

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