Notification

Get personalized optimization tips, understand your account health and set up completion on the improved "My AdMob page".

Create a US state regulations message

Applicable to the following US states:
  • California
  • Colorado
  • Connecticut
  • Delaware
  • Iowa
  • Montana
  • Nebraska
  • New Hampshire
  • New Jersey
  • Oregon
  • Texas
  • Utah
  • Virginia
Complete the following steps to create a US state regulations message that will be displayed to eligible app users.
Ensure you've added the Google User Messaging Platform SDK to your app to enable it to gather consent.
  1. Sign in to your AdMob account at https://admob.google.com.
  2. Click Privacy & messaging.
  3. Create a new message. On the US state regulations message type card:

    • Click Create if this is your first US state regulations message.
    • Click Manage if you've previously created a US state regulations message. Then, click Create message.
  4. Select the apps in which this message will be displayed:
    1. Click Select apps.
    2. Select the desired apps.
    3. Click Confirm
  5. Select the default language in which this message will be displayed. You can choose from English, Spanish, or Spanish (Latin America).
  6. In the "Message name" field, enter a descriptive message name that will help you identify the message later. The name is shown only in the Privacy & messaging page and won't be visible to users.
  7. (Optional) Edit and format the message to match your editorial and visual standards..
  8. When you’re ready, click Publish. Or, click Save draft to save a draft of the message and exit the message builder without publishing.

Available settings

The following settings are available for US states within Privacy & messaging:

  • Restrict data processing: Choose whether you want to show personalized ads or non-personalized ads to eligible users in the applicable US states.
    This setting will apply to users in California, Colorado, Connecticut, Delaware, Iowa, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Texas, Utah, and Virginia, USA.
  • Select ad partners: Select the ad partners (sometimes referred to as "ad technology providers") you want to use to serve ads to eligible users in the applicable US states.
  • Manage restricted data processing via ad requests: You can restrict data processing at an ad request if you don’t want to restrict data processing across your account.

Learn more about US state regulations restricted data processing and ad partners.

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