These types of user messages can be created in Privacy & messaging. This list will be expanded to include other message types in future updates.
Message type | Affected | When to use |
---|---|---|
European regulations | App users in the EEA, the UK and Switzerland |
Gather consent for European regulations |
IDFA explainer | iOS users | Ask iOS users to opt in to allow use of IDFA |
Ads personalisation controls (Beta) |
App users outside areas affected by privacy legislation (such as GDPR or CPRA) | Allow users to opt in or out of ads personalisation |
Other settings:
- LGPD: You can't create LGPD messages in Privacy & messaging. Click LGPD on the Privacy & messaging tab to learn about Google's approach to LGPD.
- US state regulations: You can't create US state regulations messages in Privacy & messaging for apps. You can click US state regulations on the Privacy & messaging tab to manage the settings for ad requests originating in US states subject to state-specific privacy laws.
Which message your users will see
On app start
When requestConsentInfoUpdate
is called upon opening the app, your users will see a message depending on your messaging configuration and implicit request parameters (for example, user device, region or the user’s device type).
- If you aren't using Privacy & messaging to gather consent for European regulations but are using it for IDFA, your users will always see the IDFA explainer message immediately before the iOS ATT alert.
- If you are using Privacy & messaging to gather consent for European regulations and IDFA, the following scenarios will occur:
If a user... | ...they see this immediately before the iOS ATT alert: |
---|---|
Is not in the EEA | The IDFA explainer message |
Is in the EEA and previously consented to European regulations | The IDFA explainer message |
Is in the EEA and has not yet made a European regulations consent decision | The European regulations message |
If you are not using Privacy & messaging to gather consent for IDFA or a user is not using an iOS device:
If a user... | …at app start, they will see: |
---|---|
Is not in the EEA |
No message to show since no consent needs to be gathered |
Is in the EEA and previously consented to European regulations |
No message to show since no consent needs to be gathered |
Is in the EEA and has not yet made a European regulations consent decision | The European regulations message |
At privacy options entry point
Consent revocation and opt out consent messages will be shown when showPrivacyOptionsForm
is called at the privacy options entry point that you render in your app if applicable.
If a user... |
…at the privacy options entry point, they will see: |
---|---|
Is in the EEA * | The European regulations message, if in use through Privacy & messaging |
Is in a regulated US state ** | No message (no need to render privacy options entry point) |
Does not meet any of the above criteria | Ads personalisation controls message, if in use through Privacy & messaging |
* Or previously made a European regulations consent decision, regardless of current location.
** Or previously made a US states consent decision, regardless of current location.