Manage Account

About Manage Account delegation

Only available in Google Ad Manager 360.

On February 1, 2022, SPM was retired and replaced by Multiple Customer Management (MCM).

Learn more about MCM

With Multiple Customer Management (MCM) Manage Account delegation type, parent publishers are granted edit access to manage inventory directly in the child publisher account. The child publisher retains permissions and access to all settings.

While a parent publisher can use Manage Account for one or more child publishers, a child publisher can only have one parent publisher use Manage Account.

For Ad Manager 360 reseller partners, please read the MCM documentation specific to your use.

Partner with a trusted expert

We have a list of Google Certified Publishing Partners who can help publishers manage their Ad Manager account. They’ll help with everything from growing ad revenue to strategizing across many areas including setup, optimization, and maintenance. Find the right partner for you.

Payment facilitation

Manage Account offers payment facilitation, where Google can automatically send earnings accrued in the child network to the parent. For reseller partners, this percentage is always 100%. For other partners, this percentage is specified in the invitation from the parent to the child and can vary from 0-100%.

Payment facilitation applies to earnings from the child's Primary Ad Exchange account for the following transaction types:

  • Open Bidding (except where the third-party demand partner directly pays the child or a third party on the child's behalf)
  • Preferred Deals
  • Programmatic Guaranteed
  • Private Auctions
  • Open Auctions

Get started

  1. Enable the necessary permissions.
  2. Request access to another publisher's network (for child publishers or Ad Manager 360 resellers).
  3. Approve a request for network access (for child publishers).

Open Bidding restrictions

In Open Bidding, Manage Account parents can’t adjust the settings of a child partner with the status “Onboard online started.” If you click a bidder's name with that status, the page redirects.

Check the SPM to MCM migration timeline

The migration to MCM is happening in two schedules. Follow the dates for your arrangement.

Publisher type Key date Action
  • If you have child publishers in SPM that use Linked accounts to link their Ad Manager account to your Ad Exchange account
June 30, 2021 All eligible partners should complete contracting by June 30 to ensure access to the MCM program.

Nov 15, 2021

No new child publishers can be added to SPM starting Nov 15. Invite new children directly to MCM.

Jan 31, 2022 SPM will be turned off.
Feb 1, 2022

For inventory not associated with an MCM parent by Jan 31, 2022, ads will stop serving on Feb 1, 2022.

SPM subsyndicates become inaccessible in Ad Manager.

  • If you don't fit the category above
June 30, 2021 All eligible partners should complete contracting by June 30 to ensure access to the MCM program.
July 1, 2021 No new child publishers can be added to SPM starting July 1. Invite new children directly to MCM.
Jan 31, 2022 SPM will be turned off.
Feb 1, 2022

For inventory not associated with an MCM parent by Jan 31, 2022, ads will stop serving on Feb 1.

SPM subsyndicates become inaccessible in Ad Manager.

  • All publishers
Sept 12, 2022 The SPM tab is removed from Ad Manager. For owned and operated earnings data, check Reporting or Payments. 
Was this helpful?
How can we improve it?

Need more help?

Sign in for additional support options to quickly solve your issue

Search
Clear search
Close search
Google apps
Main menu
Search Help Center
false
false
true
148
false
false