Measure revenue lift for Preferred Deals

Revenue lift metrics help you evaluate the performance of Preferred Deals. You can find the “Revenue lift 7 days" column on the table of Preferred Deal proposal line items in a proposal.

Revenue lift metrics show the difference between the estimated revenue earned by an active deal and what the same inventory could have earned if the deal didn’t exist.

Understanding Preferred Deal performance can give you a better idea of a campaign’s value the next time you’re in negotiations with a buyer:

• Positive lift: Suggests that you’re earning more with the Preferred Deal than if it didn’t exist.
• Negative lift: Suggests that you’re earning less with the Preferred Deal than if it didn’t exist. Consider contacting the buyer to see if they bid on the Preferred Deal, and to make sure they’re bidding at the agreed upon price.
• Negligible: Lift is within plus or minus $10 USD (inclusive) per week and, therefore, considered having minor lift.
• Insufficient data: There isn't enough traffic from this deal to provide a significant revenue lift value.

Performance varies from deal to deal, across all the queries for which they are eligible. As a result, some deals may require more or less traffic than others to produce reliable lift metrics.

Revenue lift metrics are available and actively updated for every Preferred Deal transacting. Metrics are normalized to a 7-day estimate and are inclusive of all queries where the Preferred Deal is eligible. Once the Preferred Deal has ended, metrics no longer display and “N/A" is instead displayed.