Exclude Open Auction inventory

Note: In this article, Open Auction refers to Open Auction bids from Authorized Buyers and Google Demand.

Inventory exclusions indicate what inventory to exclude from the Open Auction. Inventory exclusion rules allow you to exclude inventory types or targeting values.

Targeting values

The targeting values included in an inventory exclusion rule are blocked from the Open Auction. If no targeting values are included in the targeting picker, then all inventory is blocked from the Open Auction.

• Add targeting values to the targeting picker to ensure you're not excluding all inventory from the Open Auction.
• If you want to include all inventory in the Open Auction, simply don't add any inventory exclusion rules.

Inventory exclusions apply to these transactions

• Open Auctions

Learn more about transaction types.

Get started

1. Sign in to Google Ad Manager.
2. Click Protections, and then Protections.
3. Click New protection, and then Inventory exclusion.
4. Name your protection.
5. From the "Excluded inventory type" menu, select the medium on which you want to block the display of Open Auction ads, such as Mobile app.
6. To apply your inventory exclusion to a demand source, such as "Header bidding," check the box for the demand source.
7. The default is to block Open Auction ads from all inventory. To block or allow specific inventory:
   1. Select Exclude targeted inventory.
   2. Click a category, such as "Device category," and review the listed menu items. 
   3. To block Open Auction ads for an item, such as "Desktop," click Include . 
   4. To allow Open Auction ads for an item, click Exclude .
8. Click Save.