What’s new in Google Ad Manager

Release notes for March 11, 2024

Follow along on X and YouTube.

Review this article to learn about new Ad Manager features and enhancements. Updates are usually posted every other Monday. For previous releases, you can check the archive

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Automatically pass Prebid UserID to Authorized Buyers & Open Bidders

Publishers can already leverage their existing implementations with the Prebid.js User Identity Module to send secure signals to their third-party RTB bidders. To streamline the integration, publishers can now automatically pass all signals configured in Prebid (and registered in Ad Manager) to all bidders they allow to receive secure signals. To enable this feature in Ad Manager, go to “Secure signals” and check the box next to “Use your Prebid configuration to automatically configure your Secure signals settings.”

UserIDs collected via Prebid meet secure signals obfuscation requirements based on the Prebid UserID Module’s definition of pseudonymous IDs. The signal vendor must also be registered within Ad Manager.

 

Coming soon

  • PPID for programmatic with RTB demand
    In addition to Google demand, PPID for programmatic will soon be in open beta for Authorized Buyers, Open Bidding, and SDK Bidding demand partners. Publishers will be able to configure their PPID settings on a per-bidder basis in Demand channel settings. Ad Manager 360 publishers using PPID will be able to share PPID with buyers.

  • "Video optimization" report metrics deprecation
    The "Video optimization" report metrics are deprecated. They were removed from the Ad Manager interface in July 2023, and will be removed from the external API in May 2024. See Video Solutions reports to learn about supported video reporting options.

  • Identity and address verification for MCM MI child publishers
    As previously indicated, new MCM MI child publishers will soon need to verify their identity and address before ads can serve on their sites. Parents will be able to review their child’s progress in completing these necessary steps under “MCM readiness.” Note that this process will only affect new MCM MI child publishers. Additional details will be shared closer to the launch. Learn more about the verification process

 

See previous release notes

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