Changes to Google Ad Manager

There are a number of changes being introduced that help make Ad Manager more consistent and streamline your work. This article covers some of these changes. Also see A new look for Google Ad Manager for general changes across the product.


Order and proposal settings

Now Previous

Find order or proposal settings by clicking the gear icon at the top of a details page:


Order and proposal settings are contained within a slide-in panel.

Order and proposal settings were contained under a tab located next to the "Line items" and "Creatives" tabs.

Save orders

Now Previous

You can save orders without a line item but have the option to add a line item by clicking Add line item at the bottom of order details during creation. 

When starting a new order, you were required to included details for a new line item before saving. 

Line items and proposal line items

Ad type

Now Previous

Ad type is a new term that designates the following settings in line items and proposal line items:

and then Standard
and then Master/companion

This is the first selection you need to make now when adding line items or proposal line items.

Making this selection first encourages you to consider the creative your advertiser or buyer needs to run—the central feature of any campaign. Ad type also better aligns with how the creative library is organized. Learn more

These options were selected later in an unnamed section near "Inventory size".


Change ad type

Now Previous

Change ad type by clicking the pencil icon from the details page.

Changing these options occurred in an unnamed section near "Inventory size", often changing other available fields or settings.

Expected creatives

Now Previous

Expected creatives is the name of the new section that lets you enter inventory sizes. 

Adding inventory sizes works the same as before. All the previous features are present. To see features like creative count or creative-level targeting, enter a size.

Inventory sizes were mixed with other settings.

More actions

Now Previous

Select line items or proposal line items on a table to see more actions you can take, such as copying, pausing, or archiving. Learn more


Actions could be applied to selected items from a More action menu just above the table.

Custom targeting

Now Previous

Custom targeting is a top-level targeting type that let's you target:

  • Key-values
  • Audiences
  • Content metadata (video networks) 

The shortened name better captures the variety of items you can target and simplifies your Ad Manager experience.

You'll find "Custom targeting" in the line item and proposal line item targeting picker and anywhere else you can target items of this kind.

This top-level targeting type was named:

Key-values and Audience

In some networks with video features, this was called:

Key-values, Audience, and CMS metadata


Inventory type

Now Previous

Inventory type identifies the kind inventory or the context in which ad creatives serve. You'll find inventory types in menus, radio selections, or targeting pickers across Ad Manager.

Values you'll be able to select from under "Inventory type" include:

Mobile app
In-stream video

Depending on your network features, you may have other options from which to choose.

You may have seen any one of these terms in Ad Manager or in articles:

Environment type
Request platform
Syndication type
Syndication product

These terms have been unified across the product in the help center under a single term for consistency.

Proposal statuses

Some negotiation statuses were updated for better alignment with Authorized Buyers.

Now Previous

Buyer review requested

Awaiting buyer

Review requested Awaiting seller

Other statuses remain the same. Learn more

Creative trafficking

Add creatives

Now Previous

Add creatives via visually distinct cards that better represent each creative type. 

Cards include descriptions in more readable text, indicate supported assets, and provide links to supporting articles in the help center.

Cards available to select from depend on the creative type you're trying to create:

Cards available are filtered based on the creative type required when you add new creatives to a line item. For example, you'll only see video creative types to add to a video line item.

Creative types were shown on a list and were not visually distinct. Their descriptions were in smaller text and did not always indicate supported assets.

Creative library

Now Previous

Creatives are organized in the creative library under Delivery and then Creatives, and then:

Display creatives
and then Standard
and then Master/companion
VAST creatives

This organization better aligns with ad type during line item creation and helps you better find creatives.

Creatives are found under:

  • Display creatives: Display creatives and template-based creatives, including all native video creatives
  • Master/companion: display masters and companions (no VAST video)
  • VAST creatives: video and audio creatives, along with optional companions

"Display creatives" lists master creatives without their companions. These master creatives are also listed under "Master/companion" with their companions.

Creatives were located under Delivery and then Creatives, and then:

  • All creatives
  • Creative sets

Creatives were found under:

  • All creatives: Standard display, masters without reference to their companions, and companions without reference to their  masters.
  • Creative sets: VAST video with or without their optional companions, display masters with their reference to their companions.

Set-top box

Now Previous

Set-top box is a dedicated creative type when adding VAST creatives. 

Set-top box was a setting within VAST video line items.


Creative templates

Kinds of creative templates

Now Previous

There are two kinds of creative templates: 

Standard creative templates: Included in Ad Manager by default. 

Custom creative templates: Created by an administrator or other technical resource in your network. 

In addition, the names of creative template have changed. You can review these below.

Learn more about creative templates:

These templates were previously called: 

System-defined creative templates: Included in Ad Manager by default. 

User-defined creative templates: Created by an administrator or other technical resource in your network. 


Names of standard creative templates

Some names of standard creative templates (previously, "system-defined templates") have changed. New names are simplified and better reflect consistency across Google Ad Manager.

Now Previous

HTML5 animated ad

Image animation 1

Image banner with optional third-party tracking

Image banner with optional third party tracking
Mobile image carousel Mobile Image Carousel (app and web)
Mobile fixed-position banner Mobile Web Adhesion Banner
Pop-up or pop-under image Pop-up or pop-under window with image content
Pop-up or pop-under ad (third-party hosted) Pop-up or pop-under window with third-party content

1 "Image animation" had been available to select from an initial page when first adding creatives. Now, you can select "HTML5 animated ad" from under the standard creative templates card. "HTML5 animated ad" works the same as "Image animation" and was simply renamed.


Was this helpful?
How can we improve it?