Compare delivery methods for native ads

Manager the look of native ads with native styles or through custom rendering

Ad Manager offers two delivery methods for native ads:

Native styles

Native styles are available to use for both web and apps, and are the preferred option for most publishers.

Native styles allow you to manage the look and feel of your native ads within Ad Manager. Ad Manager handles the rendering of your native ads based on native styles you specify within the product. A given native ad format may have many different native styles.

To use native styles:

  1. Follow the instructions to create a native ad.
  2. Select Guided design editor or HTML & CSS editor when prompted with, "How do you want to create your native ad?".

See more information about the options available in the Guided design editor or the HTML & CSS editor.

Custom rendering

Custom rendering is available for apps only.

Custom rendering allows you to bypass native styles and render your own native ads in app code. You can implement highly custom renderings that take full advantage of the functionality of Android and iOS (like swipe gestures and animation). This is a good choice for advanced developers who want to render in their own code.

To use custom rendering:

  1. Follow the instructions to create a native ad.
  2. Select Android & iOS app code when prompted with, "How do you want to create your native ad?".

See more information about the options available with Android & iOS app code.

Compare native styles versus custom rendering

Here’s a table to help you decide which native delivery method to use:

  Native styles Custom rendering
Use case Most publishers who want to serve native ads using Ad Manager App developers who want to implement highly custom renderings in their own Android or iOS code
Selection in Ad Manager Guided design editor
HTML & CSS editor
Android & iOS app code
Ads displayed on Mobile apps
Mobile web
Desktop web
Mobile apps
Delivery method Native styles managed within Ad Manager Publisher custom renders ads using Google Mobile Ads SDK
Advantages Manage native styles within Ad Manager for all screens. No site or app updates are necessary. Implement highly custom behaviors with Android or iOS code. Pre-fetch ad components.
Serve traditional ads? Depends on options you select to create native ads Yes
Serve programmatic ads? Depends on options you select to create native ads Yes

Get started

Get started with trafficking native ads.

Was this helpful?
How can we improve it?

Need more help?

Sign in for additional support options to quickly solve your issue

Search
Clear search
Close search
Google apps
Main menu
Search Help Center
true
148
false