Ad Manager and Ad Exchange program policies

Resolve policy violations in the Web Policy center

To review your Web Policy violations in Google Ad Manager, visit the Web Policy center: Admin and then Policy and then Web Policy center.

Filter and download policy violations

You can use the filter and download options in the Policy center to help you find and manage policy violations:

  • Click filter filter icon to only see certain sites, statuses, or enforcement dates.
  • Click download download icon to download a CSV file of all pages or sections with violations for all or individual sites.

Site-level enforcements

If you've received a policy notification about your site, check below to find out more about the specific enforcement and what action you need to take:

Disabled ad serving

"Disabled ad serving" means that one of your sites is not currently in compliance with the program policies and, as a result, ad serving has been disabled on your site. You need to check your entire site and make changes to bring it into compliance with our policies.

To fix a page or section with a violation and continue serving ads:

  1. Sign in to Google Ad Manager.
  2. Click Admin and then Policy and then Web Policy center.
  3. In the "Sites with enforcements" section, find and click the site with the site-level violation.
  4. Click the Down arrow Down Arrow to open the detailed view of the violation.
  5. Click Request review.
  6. Complete the form and click Request review.

    We'll typically review your site within one week but sometimes it can take longer. If no policy violations are found at the time of review, we'll restore ad serving on your site.

We recommend that you check all your sites for compliance with the program policies to avoid additional site-level enforcements. We may disable your account at any time if we continue to see violations occurring.

Section-level enforcements

Section level enforcement only restricts ad serving on the pages belonging to a section of your site (for example, example.com/directory/) where we find policy issues. For sections without any policy enforcements (either page-level, section-level, or site-level), ad serving continues as usual.

If you've received a policy notification about a section of your site, check below to find out more about the specific enforcement and what action you need to take:

Restricted ad serving

A "Restricted ad serving" enforcement means that the pages belonging to a section of your site are not currently in compliance with the program policies and, as a result, ad serving has been restricted on those pages.

After you've addressed all policy violations on the section, you may request a review. Note that there's a monthly limit on the number of reviews you can request. Alternatively, if you want to stop serving ads on the pages, simply remove the Google ad code from your pages and it will be automatically removed from the Policy center within 7-10 days.

If you've made the required changes, you may request a review of your section:

  1. Sign in to Google Ad Manager.
  2. Click Admin and then Policy and then Web Policy center.
  3. In the "Sites with enforcements" section, find and click the site with the section-level violation.
  4. Click the Down arrow Down Arrow to open the detailed view of the violation.
  5. Click Request review.
  6. Complete the form and click Request review.

    We'll typically review your site within one week but sometimes it can take longer. If no policy violations are found at the time of review, we'll restore ad serving on the affected section.

Disabled ad serving

"Disabled ad serving" means that the pages belonging to a section of your site are not currently in compliance with the program policies and, as a result, ad serving has been disabled on your pages. Because of the type of these violations you must fix them and request a review through a separate review process.

You may not be able to request a review for these violations in the Policy center. For example, some copyright and malware policy violations have their own review process. If your content has been removed due to a Digital Millennium Copyright Act Notice of Infringement, you can file a counter-notification request here. For malware violations, visit your Google Search Console and request a review.

Page-level enforcements

Page level enforcement only restricts ad serving on those pages where we find policy issues. For pages without any policy enforcements (either page-level, section-level or site-level), ad serving continues as usual.

If you've received a policy notification about your page, check below to find out more about the specific enforcement and what action you need to take:

Restricted ad serving

A "Restricted ad serving" enforcement means that your page is not currently in compliance with the program policies and, as a result, ad serving has been restricted on that page. This means some buyers may opt out of showing their ads on that page.

After you've addressed all policy violations on a page, you may request a review. Note that there's a monthly limit on the number of reviews you can request. Alternatively, if you want to stop serving ads on the page, remove the Google ad code from your page, or adjust your Ad Exchange settings in Ad Manager to avoid sending traffic to these pages.

If you've made the required changes, you may request a review of your page:

  1. Sign in to Google Ad Manager.
  2. Click Admin and then Policy and then Web Policy center.
  3. In the "Sites with enforcements" section, find and click the site with the page-level violation.
  4. Click the Down arrow Down Arrow to open the detailed view of the violation.
  5. Click Request review.
  6. Complete the form and click Request review.

    We'll typically review your site within one week but sometimes it can take longer. If no policy violations are found at the time of review, we'll restore ad serving on the affected page.

Disabled ad serving

"Disabled ad serving" means that one of your pages is not currently in compliance with the program policies and, as a result, ad serving has been disabled on your page. Because of the type of these violations you must fix them and request a review through a separate review process.

You may not be able to request a review for these violations in the Policy center. For example, some copyright and malware policy violations have their own review process. If your content has been removed due to a Digital Millennium Copyright Act Notice of Infringement, you can file a counter-notification request here. For malware violations, visit your Google Search Console and request a review.

Account-level enforcements

Suspension

If you receive a suspension it means that your account has been suspended due to one or more program policy violations. We recommend you use the suspension period to investigate the sources of invalid traffic, identify and block suspicious traffic, and put measures in place to ensure your ad traffic complies with our guidelines and policies.

During the suspension, no ads are shown, your payments are on hold, and your latest revenue may be deducted from your account and refunded to advertisers. After the suspension period, we'll automatically re-enable ad serving, remove the payment hold and monitor your account to ensure compliance. Note that you cannot request a review for an account suspension. For more information, see: account suspended for invalid traffic or policy reasons.

If additional issues are found, either during the suspension period or after your account suspension ends, your account may be permanently disabled.

You're responsible for ensuring that your properties comply with our program policies at all times. We suggest that you regularly check your sites and pages for compliance.

Impacted products

The violations can be related to sites and pages that use various products. To help you solve the issue, each policy violation provides the list of impacted products associated with the impacted Web property codes for that given violation:

  • Display (Web property code of the format ca-pub-xxxx)
  • Video (Web property code of the format ca-video-pub-xxxx)
  • Games (Web property code of the format ca-games-pub-xxxx)

Policy Center FAQs

I removed my ad code. Why can I still see a page-level enforcement in my Policy center?
It can take up to a week for our systems to re-check your page. Once it's confirmed that the ad code is no longer present, the page-level enforcement is removed from your Policy center.
Why can't I request a review for one of my page-level enforcements?

There are several reasons why you might not be able to request a review for a page-level enforcement:

  • You've reached your monthly limit of reviews
  • You already have a review in progress for that page
  • It's a type of policy violation that you can't request a review for in the Policy center. For example, some copyright and malware policy violations have their own review process. If your content has been removed due to a Digital Millennium Copyright Act Notice of Infringement, you can file a counter-notification request here. For malware violations, visit your Google Search Console and request a review.
Why was my review request for a page-level enforcement canceled?
Your review may have been canceled either because the page was inaccessible to our reviewers or because there was no ad code on the page.
Will I see an alert notification on my home page if I have a page-level enforcements?
Notifications for page-level enforcements do not appear on your homepage, but they are sent to your email. You can also review all pages with violations in your Policy center.
Does the Policy center show all pages found to violate program policies?
No. The Policy center shows violating pages that have generated ad requests in the last 7-10 days. Certain pages (for example, those with very low daily traffic) will not appear in the Policy center. You're responsible for ensuring that your properties comply with our program policies at all times. We suggest that you regularly check your sites and pages for compliance.
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