DSP partners for Programmatic Guaranteed

Programmatic Guaranteed (PG) allows you to negotiate with a number of demand-side platforms (DSPs). Google reviews demand-side platforms (DSPs) and partners with them to ensure they meet your expectation for guaranteed and predictable campaign delivery. 

Buyer decision-making

It’s the buyer’s responsibility to ensure all active PG deals fully deliver. Buyers are expected to adhere to a service level agreement (SLA) that helps Ad Manager ensure delivery of your deals. Buyers can make bidding decisions when Ad Manager determines that a bid isn’t necessary to ensure full delivery.

Our systems continually monitor the performance of PG buyers. Buyers who don’t follow the SLA are reevaluated for their eligibility to participate in PG the following month. If the publisher is at fault for an under-delivery, it won’t count against the buyer’s SLA.

Publisher- and buyer- initiated proposals

You can initiate proposals with any of the following DSPs. These DSPs can also initiate proposals (RFPs) with your network. Only Display & Video 360 is fully enabled for all supported PG features. Other DSPs have some, but not all, features of PG. You can reach out to the DSP directly to learn more about what they can support.

  • Active Agent
  • Adform
  • Adobe
  • Amazon
  • * Amobee
    Appier
  • Basis
  • Beeswax
  • Display & Video 360
  • Hawk Media 
  • Quantcast
  • Roku/OneView
  • StackAdapt
  • The Trade Desk
  • UNICORN
  • Viant
  • Yahoo!
  • Xandr
  • * Amobee Videology DSPs can only initiate proposals with your network.

Buyer-initiated proposals only

The following DSPs can initiate proposals with your network. However, these DSPs aren't available from the list of buyers in a proposal, so you won't be able to initiate a proposal with them.

  • Loblaws Inc.
  • Logicad (SMN)

Supported features

  Active Agent Adform Adobe Amazon Amobee Appier Basis
PG with frequency management Supported Supported Supported Supported Supported Supported Supported
* PG with 1P audiences Supported Supported Supported Supported Supported Supported Supported
* PG with 3P audiences N/A N/A N/A N/A N/A N/A N/A
CPD Sponsorships Not supported Not supported Not supported Not supported Not supported Not supported Not supported
CPM Sponsorships Not supported Not supported Supported Not supported Not supported Not supported Not supported
PG with publisher-managed creatives Not supported Not supported Supported Not supported Not supported Not supported Not supported
Roadblocks Supported Supported Supported Supported Supported Supported Supported
YouTube cross-sell Not supported Not supported Not supported Not supported Not supported Not supported Not supported
Marketplace bulk RFP Not supported Not supported Not supported Not supported Not supported Not supported Not supported
   
  Beeswax Display & Video 360 Hawk
Media
Quantcast Roku/
OneView

Stack
Adapt

PG with frequency management Supported Supported Supported Supported Supported Supported
* PG with 1P audiences Supported Supported Supported Supported Supported Supported
* PG with 3P audiences N/A Supported N/A N/A N/A N/A
CPD Sponsorships Not supported Supported Not supported Not supported Not supported Not supported
CPM Sponsorships Not supported Supported Not supported Not supported Not supported Not supported
PG with publisher-managed creatives Not supported Supported Not supported Not supported Not supported Not supported
Roadblocks Supported Supported Supported Supported Supported Supported
YouTube cross-sell Not supported Supported Not supported Not supported Not supported Not supported
Marketplace bulk RFP Not supported Supported Not supported Not supported Not supported Not supported

  The Trade Desk UNICORN Viant Yahoo!

Xandr (App Nexus)

PG with frequency management Supported Supported Supported Supported Supported
* PG with 1P audiences Supported Supported Supported Supported Supported
* PG with 3P audiences N/A N/A N/A N/A N/A
CPD Sponsorships Not supported Not supported Not supported Not supported Not supported
CPM Sponsorships Supported Supported Not supported Supported Not supported
PG with publisher-managed creatives Supported Supported Not supported Supported Not supported
Roadblocks Supported Supported Supported Supported Supported
YouTube cross-sell Not supported Not supported Not supported Not supported Not supported
Marketplace bulk RFP Not supported Not supported Not supported Not supported Not supported

* Here, 1P (first-party) audience and 3P (third-party) audience refer to audience lists applied by buyers.

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