DSP partners for Programmatic Guaranteed

Programmatic Guaranteed (PG) allows you to negotiate with a number of demand-side platforms (DSPs). Google reviews and partners with demand-side platforms (DSPs) to ensure they meet your expectation for guaranteed and predictable campaign delivery. 

Buyer decision-making

It’s the buyer’s responsibility to ensure all active PG deals fully deliver. Buyers are expected to adhere to a Service Level Agreement (SLA) that helps Ad Manager ensure delivery of your deals while giving buyers the flexibility to make bidding decisions when Ad Manager determines that a bid isn’t necessary to ensure full delivery.

Our systems continually monitor the performance of PG buyers. Buyers who don’t follow the SLA are reevaluated for their eligibility to participate in PG the following month. If the publisher is at fault for an under-delivery, it won’t count against the buyer’s SLA.

Publisher- and buyer-initiated proposals

You can initiate proposals with any of the following DSPs. These DSPs can also initiate proposals (RFPs) with your network. Only Display & Video 360 is fully enabled for all supported PG features. Other DSPs have some, but not all, features of PG. Please reach out to the DSP directly to learn more about what they can support.

  • Adform
  • Adobe
  • * Amobee
  • Active Agent
  • Beeswax
  • DataXu
  • Display & Video 360
  • MediaMath 
  • The Trade Desk
  • Verizon Media
  • Xandr (AppNexus)

* Amobee Videology DSPs can only initiate proposals with your network.

Buyer-initiated proposals only

The DSPs below can initiate proposals with your network. However, these DSPs aren't available from the list of buyers in a proposal, so you won't be able to initiate a proposal with them.

  • Infectious Media
    Logicad (SMN)
  • UNICORN

Supported features

  Active Agent Adform Adobe Amobee Beeswax DataXu
PG with frequency management Supported Supported Supported Supported Supported Supported
* PG with 1P audiences Supported Supported Supported Supported Supported Supported
* PG with 3P audiences Not supported Not supported Not supported Not supported Not supported Not supported
CPD Sponsorships Not supported Not supported Not supported Not supported Not supported Not supported
CPM Sponsorships Not supported Not supported Beta Not supported Not supported Not supported
PG with custom creatives Not supported Not supported Not supported Not supported Not supported Not supported
Roadblocks Supported Supported Supported Supported Supported Supported
YouTube cross-sell Not supported Not supported Not supported Not supported Not supported Not supported
Marketplace bulk RFP Not supported Not supported Not supported Not supported Not supported Not supported
   
  Display & Video 360 Infectious Media MediaMath The Trade Desk Verizon Media Xandr (AppNexus)
PG with frequency management Supported Supported Supported Supported Supported Supported
* PG with 1P audiences Supported Supported Supported Supported Supported Supported
* PG with 3P audiences Supported Not supported Not supported Not supported Not supported Not supported
CPD Sponsorships Supported Not supported Not supported Not supported Not supported Not supported
CPM Sponsorships Supported Not supported Testing Supported Supported Not supported
PG with custom creatives Supported Not supported Not supported Not supported Not supported Not supported
Roadblocks Supported Supported Supported Supported Supported Supported
YouTube cross-sell Supported Not supported Not supported Not supported Not supported Not supported
Marketplace bulk RFP Supported Not supported Not supported Not supported Not supported Not supported

* Here, 1P (first-party) audience and 3P (third-party) audience refer to audience lists applied by buyers.

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