DSP partners for Programmatic Guaranteed
Programmatic Guaranteed allows you to negotiate with a number of demand-side platforms (DSPs). Google reviews and partners with demand-side platforms (DSPs) to ensure they meet your expectation for guaranteed and predictable campaign delivery.
Publisher and buyer initiated proposals
You can initiate proposals with any of the following DSPs. These DSPs can also initiate proposals (RFPs) with your network. Only Display & Video 360 is fully enabled for all supported Programmatic Guaranteed features. Other DSPs have some, but not all, features of Programmatic Guaranteed. Please reach out to the DSP directly to learn more about what they can support.
- Display & Video 360
- The Trade Desk
- Verizon Media
- Xandr (AppNexus)
Buyer initiated proposals only
The DSPs below can initiate proposals with your network. However, these DSPs aren't available from the list of buyers in a proposal, so you you won't be able to initiate a proposal with them.
- Active Agent
- Infectious Media