Control video ad eligibility based on duration

Set up maximum video ad durations for programmatic video requests

You can control programmatic video ad eligibility based on video duration. These controls can either be set up from your video ad tags, the creative settings of an Ad Exchange line item, the programmatic proposal line item settings, or the programmatic video settings for your entire network.

Learn how to use each of these settings to control specific types of programmatic inventory, and how they might affect each other, below.

Control How to set How it's applied

Video ad tags

For standard (single) ad pod requests, set the max_ad_duration in the ad tag.

If you use video ad rules with optimized pods, set the pmnd and pmxd in the ad tag. Otherwise, set the pmnd and pmxd based on the ad break info.

When these ad tag parameters are set, line items are only eligible to serve creatives that meet this criteria.

For example, if a programmatic guaranteed video line item has a creative duration of 60 seconds but the max_ad_duration set on the ad request is 30 seconds, the line item is not eligible to serve.

Creative settings

Set the Maximum ad duration for skippable and/or standard video in the creative settings of an Ad Exchange line item in Ad Manager.

When this setting is applied, Open Auction video ad requests are only eligible to serve creatives that meet this criteria.

If a First Look eligible request is also eligible for the Open Auction, all First Look bid responses are subject to the maximum ad duration set here.

Programmatic deal settings

Set the Max duration field in a programmatic proposal line item in Ad Manager.

When this setting is applied, buyers for Programmatic Guaranteed deals are only allowed to assign creatives to the deal that meet this criteria.

For Preferred Deals in Ad Manager, the maximum ad duration determines the length of creatives allowed to serve.

If a query is eligible for multiple backfill line items (for instance, Open Auction and a programmatic deal type), the maximum ad duration on all backfill line items and creatives must be set to the same value to avoid serving conflicts. Serving conflicts may prevent programmatic deals from serving to completion when these controls contradict each other.

Network settings

Set the Maximum ad duration for standard and/or skippable video in the "Programmatic video settings" in the Admin section of Ad Manager.

When this network-level setting is applied, programmatic video ad requests that don't otherwise have controls applied via an Ad Exchange line item and creative (see "Creative settings" above) are only eligible to serve creatives that meet this criteria.

For example, First Look and Exchange Bidding requests don't have overlapping eligibility with an Open Auction line items.

 

The recommended values for in-stream eligible video formats are 60 seconds for non-skippable video and 120 seconds for skippable.

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