View reports for MRC accredited metrics only

To report only on MRC accredited metrics you will need to apply filters to your reports, and perform some manual calculations. Learn more about metrics, dimensions, and MRC accreditation 

MRC accredited environments

MRC accredited metrics apply to the following ad types and environments: desktop display, desktop video, mobile app display, mobile app video, mobile web display, and mobile web video. You can do so by using the following dimensions and filters:

• Platform Inventory types: Web, App, or AMP
• Platform Device Category: Desktop, Feature Phone, Smartphone, Tablet, or Connected TV (CTV) (for connected TV devices such as Roku, Android TV, and Apple TV)
• Delivery Creative Technology: Video for video ads (Inventory types: App or Web)

For the list of MRC accredited metrics for each environment, visit the Google Ad Manager Description of Methodology. 

Ad request source

You may also want to edit your report to include only MRC accredited traffic sources with the following filters:

• Platform Ad Request Source: Client-side​
• Platform Ad Request Source: Dynamic Ad Insertion​
• Platform Ad Request Source: Dynamic Ad Insertion API

Sources other than listed above are not MRC accredited.

Content source

For Cross-Sell networks, content originating from YouTube is not accredited. YouTube originating traffic will appear under the top-level ad unit of YouTube to <Publisher Name> shared. You can report on only MRC accredited content sources by adding a filter to exclude this ad unit. 

Measurement source

You may also want to filter your report to only MRC accredited measurement sources.

You can filter your report by: 

• Active View measurement source Measured. 

Active View metrics are accredited only when Measurement Source = "Measured" for video inventory.

Impression counting method

Impressions and viewability related metrics are only accredited for specific impression counting methods.

You can filter your report by: 

• Impression counting method  Begin to render.

Methods other than "Begin to render" aren't MRC accredited for impressions and viewability based metrics.