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MCM metrics don't match Ad Exchange reporting

Multiple Custom Management (MCM) records the following metrics:

  • Impressions
  • Ad queries
  • eCPM
  • Estimated earnings

These aggregated metrics include data for all impressions that run through the child publisher’s Ad Manager network, including all line item types, and not just for Ad Exchange line items.

Example

  • In “Impressions,” only 7,000 of the displayed 10,000 impressions are from Ad Exchange line items, and the rest are from Standard, Price Priority, and House line item impressions.
  • In “Estimated revenue,” only $23M of the displayed $43M number is from Ad Exchange line items, and the rest is from Standard, Price Priority, and House line item revenue.

If the MCM numbers appear to be much higher or lower than expected, please check that the publisher-specified values in the “Rate” and “Value CPM” fields of the Standard, Price Priority, and/or House line items are accurate and representative.

These values are reflected in the MCM metrics.

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