Traffic ads with Apple News

If you work with Apple, this integration enables you to use your existing Ad Manager network to traffic direct ads in the Apple News app just as you do with your own inventory, providing a seamless workflow for monetizing content both on your site and with Apple News.


 New trafficking experience
Ad Manager might look a little different if you're using the new trafficking user interface

This article reflects the new trafficking experience. If you're still on the previous experience, look for this note box that captures instructions or behavior that reflects the previous trafficking experience:

Previous trafficking experience

Instructions or behavior that reflects the previous trafficking experience.

Learn more about the improvements and changes to Ad Manager in Changes to Google Ad Manager and Improvements to Google Ad Manager.

Available capabilities

  • For CPM-based campaigns, you can create line items in Ad Manager and target them to Apple News inventory.
  • Reporting and inventory forecasting is available through Ad Manager
  • Creative support for: standard, double, large, MREC, interstitial, IAB 300x250, IAB 728x90, pre-roll video, sponsored content (native), out-stream video
  • Targeting is available by:
  • Display and VAST tagging support is available for some third-party vendors. For the most recent list, please see the Workbench and Google Ad Manager Setup Guide.
  • Campaign Manager support is available for display but not for VAST.
  • Support for 1x1 click-tracking pixels from approved vendors (listed under "Approved 1x1 and Click Tracking Vendors")

Limitations

  • This feature is currently only available to publishers in Australia, the United Kingdom, and the US.
  • The following aren't supported:
    • Dynamic allocation with Google Ad Exchange or third parties
    • Targeting of connection, mobile app, key-values, audience segments.
    • Run-of-network line items. You can still use creative-level targeting; see "Create a campaign in Ad Manager".
    • Preview of creatives within Ad Manager is not available. However, you should test your ads on a supported iOS device by utilizing the Workbench Ad Tester.
    • Reporting on video-specific metrics such as VAST quartiles.
  • As with Workbench, targeting is based on users' home (not current) locations.
  • Frequency caps have a maximum duration of 30 days. 
  • Ad Manager forecasting numbers will differ from those available in Workbench.
  • Third-party tags inserted into a creative won't be validated for syntax, or to determine if the creative comes from a recognized rich content vendor.

Configure Ad Manager ad serving in Workbench

Complete the following instructions in the Workbench and Google Ad Manager Setup Guide:

  1. Setup and Configuration
  2. Setting Up Custom Key Values in Ad Manager

Configure creatives and ad sizes

Learn how to import custom creative templates and set up ad units that are specific to Apple News in the Workbench and Google Ad Manager Setup Guide:

  1. Adding Creatives
  2. Setting Up Ad Units in Google Ad Manager

The following is a list of Ad Manager ad sizes that are compatible with Apple News. For the most up-to-date list, see the  Workbench and Google Ad Manager Setup Guide.

"Ad Sizes" within Ad Manager:
Use the following values with Ad Manager line items and ad units:
Workbench Ad Formats:
Use the following values when dealing with the creative template attribute "AN Size":
Devices supported for Ad Manager
375x50
  • Standard Banner
  • Double Banner
  • Medium Rectangle (MREC) Banner
  • Large Banner
  • IAB 300x250 Banner
iPhone
375x554
  • Interstitial Banner
iPhone
768x66
  • Standard Banner
  • Double Banner
  • Medium Rectangle (MREC) Banner
  • Large Banner
  • IAB 728x90 Banner
iPad
768x960
  • Interstitial Banner
iPad
111x111  Sponsored Content (Native)  (Native) iPhone, iPad
1920x1080 Outstream Video (16:9) 
Pre-Roll Video (16:9) 
iPhone, iPad
1080x1080  Pre-Roll Video (1:1) iPhone, iPad
1080x1920  Pre-Roll Video (9:16)  iPhone, iPad

Create a campaign in Ad Manager

  1. Sign in to Google Ad Manager.
  2. Create an order. Any order can include an Apple News line item.
  3. Create a line item.
    1. Under "Add targeting", add the Apple News ad unit you created in "Setting Up Ad Units in Google Ad Manager" to Inventory targeting.
      The inventory size must be a supported Apple News ad size, as described in the Apple Advertising Platforms Specifications.

      The frequency cap can have a maximum duration of one month.

      Run-of-network targeting isn't supported. Ensure that no other line items or creatives are targeting the Apple News ad unit.

      If you need to use run-of-network targeting, you can still use creative-level targeting. Ensure that the line item doesn't have a fallback creative, so that no other creative can serve to the Apple News ad unit.

    2. Click Custom targeting and add the key-values you configured for Apple News.

      Previous trafficking experience

      Modify the Key-values targeting to reflect the key-values you configured for Apple News.

    3. Save your changes.
  4. Add a creative to the line item.
    1. Under "Custom creative template", click Select a template, select the template you imported, and click Continue.

      Previous trafficking experience

      Click User-defined template, select the template you imported, and click Continue.

    2. Creatives will be audited to ensure that they meet Apple content guidelines for publishers.
  5. Activate the line item.

Improve forecasting accuracy for Apple News inventory in Ad Manager (optional)

Apple Workbench calculates forecasting differently than Ad Manager, which can result in inflated forecasts within Ad Manager. For more accurate Ad Manager forecasting, we recommend configuring a forecasting pixel line item, which doesn't show any visible ads to users.

  1. Sign in to Google Ad Manager.
  2. Create an order with the following settings:
    • Inventory sizes: 375x50, 375x554, 768x66, 768x960, 111x111, 1080x1920, 1080x1080, 1920x1080
    • Line item type: House (priority 16)
    • Start time: Immediately
    • End time: Unlimited
    • Goal: 100% of remaining impressions
    • Targeting: Every Apple News ad unit you have created
  3. Using the "Forecasting Pixel" system-defined template as the creative type, create eight creatives (one for each inventory size above) and associate them with the forecasting pixel line Item you created.

Standard Ad Manager ad serving fees apply for all impressions that use this solution. 

Frequently Asked Questions

Why isn't my line item running?

Ensure that you do the following:

  • Select Ad Manager ad sizes that are compatible with Apple News. 
  • Use Apple News’ creative templates, not standard Ad Manager creative types such as Image creative.
  • Use the correct line item/ad unit size for the corresponding Workbench ad format in the creative template.
  • Verify that the creative has not been rejected by Apple. Apple audits creatives and rejects those that violate Apple policies.

How do I contact Apple about issues that I encounter with Workbench?

Visit the following link and sign into Workbench: Contact link for Apple News publishers

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