Choose how to create native ads

To get started creating native ads in Ad Manager, navigate to the Native ads page and then choose one of the methods described in the table below.

Create a native ad

  1. Sign in to Google Ad Manager.
  2. Click Delivery and then Native
  3. Click Create native ad.
  4. Click Select under the desired method of ad creation.
    Use this table to help determine the best method to create a native ad, and click the related link for the next steps.
Method Benefits and limitations
Guided design editor
  • Quickly build and style your native ad with our easy-to-use editor (serves programmatic and traditional ads).
  • Edit CSS (if needed) but not HTML.
  • Optionally have Google design the native ad so you can get started on native quickly (serves programmatic ads only).
  • Serves on web or mobile app.
  • Use “Fluid” or commonly used sizes.
HTML & CSS editor
  • Serves traditional ads only.
  • Provides fully manual control over the content and styling of your native ad using HTML and CSS.
  • Create custom native formats that allow you to define new variables for ad content.
  • Serves on web or mobile app.
  • Use “Fluid” or any fixed size.
Android & iOS app code
  • Serves traditional ads in apps (contact us to join the beta for programmatic eligibility).
  • Define the size and content of your native ad in Ad Manager and style the ad in Android or iOS app code.
  • Good for sophisticated app developers who want full control of their rendering in apps.
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