Once you have created native ads, you create an order and line items as you normally would. The differences for native ads are described below.
The native line item trafficking workflow is completely sizeless. A line item for a given native ad format will deliver to all sizes on the native styles for that format. This enables a native workflow, and once you’ve configured your native styles, you'll only need to traffic a single native line item for each order. Ad Manager's forecasting system accounts for all the sizes on your native styles.
Create an order
There are no special native settings at the order level.
Create line items
- If you’re using native styles, ensure that both the style targeting and line item targeting match the request.
- We strongly recommend you have banners compete with native ads to maximize performance.
The line item size you need to enter for native varies based on the transaction type:
In the "Expected creatives" field, select a native ad format (rather than a traditional size). Native line items use native ad formats as creative placeholders instead of sizes.
|Ad Exchange line items||In the “Expected creatives” field, select Native Programmatic (Native).|
|Programmatic Guaranteed and Preferred Deals||